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Audi Sales Slip 4.5% In July
Audi of America Inc announced today auto sales for the month of July totaling 6,804, a decrease of 4.5% from last year’s figures, yet the brand expects to gain market share based on better overall performance versus the luxury segment average. Audi Certified Pre-Owned (CPO) sales continued to grow with another record-setting month; compared with last year’s July figures, CPO sales rose to 2,669 units, an increase of 21.2%.
“Despite the negative pace of sales across the industry, Audi continues to outperform the market,” said Johan de Nysschen, executive vice president, Audi of America. “There’s been positive consumer reaction to our products, and there is a growing enthusiasm for the forthcoming launch of the all-new A4. In addition to the beautiful vehicles and the excellent technology, I think consumers are finding that Audi offers a portfolio of German-engineered vehicles that deliver strong fuel economy performance.”
Nationwide, Audi sales of three models were up, demonstrating continued excitement around the brand, which has seen consistent movement throughout 2008: sales of the A3 jumped by 30.5%, and the A6 and A8 grew 14% and 2%, respectively.
Audi continues to impress industry analysts and other third-party industry watchers. J.D. Power and Associates’, the respected industry organization that measures, among other things, quality within the auto industry, recently noted that Audi posted the greatest ranking improvement in initial quality during the 2008 J.D. Power Initial Quality Survey.
To date, Audi has sold 51,827 vehicles in 2008, a 1.9% decrease over the previous year; CPO sales for 2008 total 20,940, an increase of 38.7% over 2007.