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Audi Sales Up 37.5% for February
Audi of America, Inc. today announced a 37.5% increase in February 2007 sales compared to the same period last year. Sales totaled 6,609, for the month. Sales in 2007 have reached 13,008 vehicles, an increase of 19.4% versus the same period last year.

Sales of the A4 model continue to set the pace for the brand. A4 sales increased 18.6%. The Audi Q7 also continued its strong sales performance with 1,747 deliveries. Audi saw its largest regional sales increase in the West. Sales in the region increased by 57.9% to 2,058. Gains were also seen in key metropolitan areas, including Cleveland (+117.6%), Memphis (+77.1%), Miami (+72.5%), and Los Angeles (+71.1%).

“The A4 model line continues to impress.” stated Johan de Nysschen, Executive Vice President, Audi of America, Inc. “With class-leading fuel economy, excellent residuals, and officially acclaimed safety performance, the A4 offers customers an abundance in choice, luxury, and value.”

Audi Certified Pre-Owned sales hit record levels last month. The February total of 1,936 was a 17.8% increase over the previous year and was the best February ever. CPO sales total 3,795 for 2007, up 11.6% over 2006.


Audi Sales Up 37.5% for February



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IamEvilHomerIamEvilHomer - 3/1/2007 2:23:14 PM
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go audi

what are we going to do in the next 60 days? We are out of cars

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ThaR8DonThaR8Don - 3/2/2007 1:35:06 AM
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Same here, I have like 9 CVT's A4's and probaly 10 or so Quattro's....


pchera01pchera01 - 3/1/2007 3:09:50 PM
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wow this brand is on fire
good to see audi doing good

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NeverfollowNeverfollow - 3/2/2007 11:39:59 AM
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First of all, give me the name of that MB dealer so I can call them. I'd like to buy that A8 today!.

We've been over this whole resale thing dozens of times before. Your perception is far from the truth and you know it, so quit trying to perpetuate this false rubbish.

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IamEvilHomerIamEvilHomer - 3/2/2007 2:23:37 PM
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a salvage title? I bad car?

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BMW4me4everBMW4me4ever - 3/1/2007 4:31:33 PMView My AgentSpace
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bulldogz ... in the US audi is not even in the top 5 in the luxury car segment. infact they sell about a 1/3 of the cars that Mercedes sells in the US.

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S4cabriofoxoneS4cabriofoxone - 3/1/2007 8:13:21 PMView My AgentSpace
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He was talking about residuals, not sales.


ThaR8DonThaR8Don - 3/2/2007 1:37:42 AM
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World wide Audi has out sold MB. The US is so image and brand driven they are a little slower to come around but it's comming. Not to mention even with the Q7 Audi has about half the offerings of MB. MOre models = more sales. Just sit back and watch!


NeverfollowNeverfollow - 3/2/2007 11:41:02 AM
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So MB is up to 270000 vehicles in the US?


foodriverfoodriver - 3/1/2007 4:33:21 PM
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You can lease an A4 with $0 down for $379/mo from Audi's website. That's how they move so many A4s. This is a good deal.

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chewychewy - 3/1/2007 7:45:18 PMView My AgentSpace
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Audi just started doing special leases, something that all of the other luxury brands have been doing for ages.


chewychewy - 3/1/2007 5:51:33 PMView My AgentSpace
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Very nice increase.

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JRobUSCJRobUSC - 3/1/2007 6:03:59 PM
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6600 units? That's all? I thought Audi was doing better than that, that's 30% of BMW's sales for the month. The 3-series sales alone were almost double Audi's entire lineup and X5 sales were almost double the Q7, and that was without a giveaway lease on the 3-series (hello, A4) and no lease whatsoever on the X5.

I'm not ragging on Audi, either, I sincerely thought they were selling better than that. Saying their sales jumped 37.5% in February sounds nice on paper until you see how obviously low the starting sales were. It's a lot like when the new Lexus IS came out and everyone was talking about how sales went up 1000% -- when you're only selling 1000 a year and are suddenly selling 10000 that might be a huge percentage increase, but it's still less than a slow 3-series month for BMW.

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IamEvilHomerIamEvilHomer - 3/2/2007 2:25:50 PM
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keep talking and Audi will keep rolling


JRobUSCJRobUSC - 3/2/2007 4:16:31 PM
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I would hope so, you know why? I'll let you in on a secret -- I actually like Audi's. And certain Benz's, and even some Lexus's (or at least attributes of them). I prefer BMW's but I'm a car guy, I appreciate all of them. All I did was state the obvious, you Audi homers deboosting me for it is almost funny in it's ridiculousness. Did any non-Audi homer realize Audi only sold 6600 units in the U.S. in a month where Benz sold 18k and Lexus and BMW sold 22k? I was shocked to see the numbers that low, I thought they were a much more serious competitor.


huu76huu76 - 3/1/2007 7:19:12 PM
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Q7 sales equaled GX sales. That the V8 versions of both are the same price (base or full options).

Considering Lexus isn't even trying to sell the GX, that's sort of funny.

Audi's offering 3.9% financing on all A4s right now. The IS and GX charge 7.3%.

Sounds like the Germans are getting desperate and undercutting the Japanese. The IS sold 3x as many cars as the A4 and the base price is $8000 more.


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chewychewy - 3/1/2007 7:28:07 PMView My AgentSpace
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No it didn't. The IS sold 3,800 or so units versus 3,00 or so A4s. The IS is also not 8,000 more in the base price. Stop make up nonsense.


huu76huu76 - 3/1/2007 8:11:04 PM
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IS = 3900 units, A4 = 1700, so 2x as much. Audi = 3.9%, Lexus = 7.3% financing.

My mistake, the IS250 is $800 more than the A4. The base ES is $8000 more at $42,900.

With equivalent options (everything plus NAV), the IS350 is $60,000, the A43.2 is $56,000 in Canada. So yeah, Audi is still trying to undercut the Japanese.

www.audi.ca
www.lexus.ca

So I'll stop making stuff up now Chewy.

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S4cabriofoxoneS4cabriofoxone - 3/1/2007 8:14:47 PMView My AgentSpace
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THE ES IS $42,000?

FOR A CAMRY WITH BETTER KIT?!


chewychewy - 3/1/2007 8:27:22 PMView My AgentSpace
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Audi sold 2,461 A4s this past February. Which is for a vehicle in its last model year.


BMW4me4everBMW4me4ever - 3/2/2007 6:36:42 PMView My AgentSpace
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Huu ... who cares what Canada's sales are? The Us market has much larger impact. In the US, Audi and lexus are less expensive than the BMW. Guess what Audi sells not even half of what the 3-series sells for in the US. BMW doesnt do rebates to incentivize their cars. They dont do special financing either. The do really good leases and that is because their RESALE value is very high and can back up the expectations. Audi CANT. They are not even close in regards to return value, so thus makes it harder for VW to put out competitive leases.


huu76huu76 - 3/1/2007 8:13:41 PM
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scratch that first comment, they don't state what the A4 sold. My mistake, 1700 is the Q7 sales. That only leaves 5,000 between the rest of Audi's lineup. Chances are the IS still beat the A4.

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IamEvilHomerIamEvilHomer - 3/2/2007 2:30:59 PM
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huu
and Audi sells less then 10% of their cars to the USA.

What is the % of sales for Lexus in the USA?

Audi is not tryint to outsell the Lexus they are worried about MB and BMW. Lexus can sell all the Toyotas they want.

The A4 is not 4% apr that was the used A4. And you can get new car rates at about 5.9% if you get away from the captive bank


IamEvilHomerIamEvilHomer - 3/2/2007 2:31:46 PM
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huu and this is the last year of the A4


BMW4me4everBMW4me4ever - 3/1/2007 8:37:25 PMView My AgentSpace
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huu .. psst guess what? the BMW 3-series sold more that your beloved IS and ES combined for the month of February

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huu76huu76 - 3/1/2007 9:14:48 PM
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Tell BMW to charge more for their cars, then see what happens.

Pretty bad BMW has to discount their cars now to give the perception of high sales. Hmmm, sort of like how the propellor gives them the perception of performance.

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IamEvilHomerIamEvilHomer - 3/2/2007 2:32:24 PM
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huu76 come on give up the koolaid


BMW4me4everBMW4me4ever - 3/2/2007 6:38:40 PMView My AgentSpace
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huu ... in the US, there cars are more expensive than there Lexus, Audi, acura, infiniti & some Mercedes.

you are an idiot. Its a Canada thing isnt it?


S4cabriofoxoneS4cabriofoxone - 3/1/2007 9:32:52 PMView My AgentSpace
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As if. Every young executive wants to cash in on the 3 Series's image- regardless of price.

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huu76huu76 - 3/1/2007 11:26:24 PM
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Foxy,
And that's the gist of the BMW driver. Just wannabes, nothing more.
So sad that the propellor doesn't have the clout it used to, now it needs help from low financing.

Caltrans,
True, Audi has to walk a fine line, if they want exclusivity, they have to forego higher sales. BMW wanted to purvey exclusivity while pumping out as many crap boxes as possible. Now look at'em, probably start playing the incentive game next once profits drop because they're not charging full financing anymore.

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JRobUSCJRobUSC - 3/2/2007 9:24:08 AM
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what are you talking about? BMW isn't offering low finance rates on any new cars, their standard rate is 6.55% for A-tier credit. All they're offering is special rates on 2004 Certified models to keep them moving off dealer lots so they don't sit, which keeps resale high. They know what they're doing.


S4cabriofoxoneS4cabriofoxone - 3/2/2007 2:35:21 PMView My AgentSpace
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You're missing something.

Yes, wannabes drive them. I'll definitely acknowledge that.

BUT THEY STILL MAKE HIGH-QUALITY CARS.

Your opinion is so skewed, I probably shouldn't even reply.

But BMW interiors are underrated (except for the 5 Series, where the interior is very disappointing), and all the rest use some of the most expensive materials in the business. The 3 Series interior is attractive and very solidly-built, the 6 Series interior is probably the richest in the segment, the 7's is still up to par with most of the others in its class, and the X5 has a more expensive-feeling (and looking) interior than the ML, RX and Cayenne.

They're also somewhat reliable (although CR has said Audi is now more reliable, by quite a lot), especially the 3 Series.


LarryLarry - 3/2/2007 12:55:25 AM
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It does not take much investment to change a fwd VW into a front trak Audi, Audi can not compete in the US.

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SohoSoho - 3/2/2007 1:19:41 AM
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and you come to these two conclusions how?


ThaR8DonThaR8Don - 3/2/2007 1:40:07 AM
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It's truly a crying shame when the uninformed speak out loud. KNow your facts before you speake. Audi is the fastest growing brand in the US, hate it or love it, they came back from near death, they can compete.


IamEvilHomerIamEvilHomer - 3/2/2007 2:34:02 PM
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Larry i was wondering when your idiot statments would come in to play here


IamEvilHomerIamEvilHomer - 3/2/2007 2:35:50 PM
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37% is great

AmaizingBastard - where will BMW sell cars if Audi takes over America? Audi outsells BMW everywere else now 27% increase oh no!

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BMW4me4everBMW4me4ever - 3/2/2007 6:42:48 PMView My AgentSpace
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iamevil ... what are you talking about? It is not hard to be up 37% when you only sell 6600 cars in the US> Especially when most of the 37% increase was for a model that wasnt even out last year. BMW's 15.2% is much more impressive considering they sold 22k cars in the US. We did have an X5 last year, a coupe & a conv.

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IamEvilHomerIamEvilHomer - 3/3/2007 1:10:05 PM
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bmw4- the X5 and 335 are new cars
BMW outsells Audi in the USA but Audi outsells BMW in the world
who cares? I hope when Audi has as many cars as BMW they sell more cars also

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NeverfollowNeverfollow - 3/2/2007 11:47:17 AM
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Did anyone see the Consumer Reports results for 2006? Audi is the top Euro brand and 4th highest luxury brand overall. MB is 36th out of 36 brands surveyed, too bad so sad.

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AUTO_UNIONAUTO_UNION - 3/2/2007 12:12:17 PM
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Wow. That's a lot.

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huu76huu76 - 3/2/2007 10:51:09 PM
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jrob,
I got Audi/BMW rates mixed up. BMW still charges less for their cars now (except for the ones in the "money is no object" segment). Lexus charges nearly 1% more on new cars.

Parkview BMW in Toronto is offering 2.9% financing right now. Lexus' rate on used is 4.9%.

So Lexus has the balls now to not only charge more for their cars, but more to finance/lease them as well.

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BMW4me4everBMW4me4ever - 3/3/2007 10:52:32 AMView My AgentSpace
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huu ... that is only in canada. In everyother country in the world BMW & Mercedes are more expensive than Lexus. Canada doesnt even count for 1% of luxury car segment in sales. Most of the people on this site are either from US or Europe. Stop bringing up the Canada pricing war of how expensive Lexus is. In Lexus's biggest market in the US, guess what they are Cheaper than BMW. Of course you are canadian , eh?



truecarlovertruecarlover - 3/3/2007 10:37:50 PM
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For the record - Lexus and BMW both offer incentives on their volume models. They advertise all the time (I can't stand seeing those Lexus December to Remember SALES event). European cars will be more expensive simply because of the exchange rate (I don't have the space for an economics lecture). Audi sells just as well BMW outside the US and outsells in some markets. I love both BMW and Audi. Audi just doesn't have the street credibility in the US. Stop with the childishness. While Americans love Japanese quality (and rightfully so) - if the Japanese, European, and American luxury vehicles all cost the same. Would Lexus, Infiniti, Cadillac still sell on the same level - I doubt it.

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huu76huu76 - 3/4/2007 1:32:50 AM
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BMW4,
BMW is more expensive? That's why they have to hide their 1-series from the U.S. market so the sheep don't see the truth that BMW's are nothing special.

For your info, US prices are cheaper than Canadian ones, that's why border dealerships are restricted from importing US cars into our market (esp. with our currencies near parity). BMW has to continue w/ the 323i inorder to inflate their sales volume.

Better check your US prices again. Lexus' equivalent models are more expensive.

true,
Lexus trucks generally cost more than BMW's (check the price of the RX compared to the X3 and X5). Guess SUVs are beyond the price range of BMW's core market of posers.

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