Zero-emission-vehicle requirements in California and nine other U.

S. states are pushing more battery-electric and fuel-cell cars into the market, despite continued uncertainty over whether a significant number of consumers will buy them – or automakers will be able to turn a profit on them.

Audi answers the call with its upcoming A3 Sportback e-tron, but a top U.S. executive says no one should consider the new model a “compliance car,” aimed solely at satisfying those regulatory targets.

“We’re not in the business of making a loss vehicle, or a compliance car,” says Audi of America President Scott Keogh. “We believe in a car the customer wants to pay for and we have a business case for.”

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Audi Says A3 e-tron Will Be Both Affordable To Public And Profitable To Dealers

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