Influential auto resource Kelley Blue Book (KBB) and its marketing research team have named Cadillac and Audi as the two highest performers in improved brand perception in the luxury segment. According to the results of a recent study, Cadillac improved most among the factors of driving comfort, exterior styling, interior layout and design, interior roominess and storage space.
Audi was deemed most improved when evaluating seating capacity, luxuriousness, available options and prestige brand.
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