German automaker Audi, determined to gain market share in the US luxury segment, plans to sell over 100,000 units for the first time ever for the 2007 year.
This goal will be met with number of important product launches over the next couple of months, and will be facilitated by a completely new set of advertisements which embody Audi's philosophy, but also represent what drives Audi customers.
As part of this vow, they have completely re-organized their site, now utilizing the services of Factory Design Labs. Included are clips of a host of new television advertisements, which showcase Audi, and particalar model acheivements.
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The best ad by far is the Q7 Quattro ad. It was very compelling and well done--much like Lexus ads. This is just what Audi needs to become a bigger player in the US.
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