Audi continues strong growth in North America in February
- Around 110,000 deliveries worldwide in February, up 3.2 percent; cumulative increase for January and February of 9.4 percent
- Sales chief Luca de Meo: “We want to follow up our successful start to the year with the new A3 Sportback”
- SUVs and full-size sedans spur growth in the USA
Best February in the history of the four rings: AUDI AG once again surpassed its strong delivery results from the same month in the prior year, despite the model changeover of the popular A3 Sportback and a shorter sales month in China. Globally, the company delivered around 110,000 automobiles to customers in February for a 3.2 percent gain. The Ingolstadt-based manufacturer achieved high double-digit growth in the USA (+27.5%). Overall, Audi’s global deliveries over the first two months of the year increased by 9.4 percent to around 221,800 cars, with growth in all three of the company’s large sales regions: Asia, North America and Europe.
“The year has begun very successfully for Audi considering the very difficult market situation in Europe and noticeable special effects in February,” says Luca de Meo, Member of the Board of Management of AUDI AG for Sales and Marketing. “We want to stay our course in upcoming months and benefit from the rollout of the new A3 Sportback in the international markets.”
For Audi, the month of February was marked by the model changeover of the strong- selling A3 Sportback in many key markets. In Europe alone, two-thirds of all A3 customers have traditionally chosen the five-door version. This makes the A3 Sportback the best-selling body variant of Audi’s entire model line-up in the region. Despite the changeover to the new A3 Sportback generation, Audi was still able to repeat the delivery totals of the previous February across all models in a strained European market; up 0.1 percent to around 54,900 cars sold in February. Above all, further increasing demand for the A4 Avant and the new-generation Q5 bolstered business for the four rings on its home continent. Globally, the A1 and the Q3 showed strong gains as well; sales figures for the compact SUV at around 8,300 units sold were 41.6 percent higher than in the same month last year.
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