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Audi's Global Sales Rise 9.2% In July
In July, Audi sold more than 81,000 vehicles worldwide – an increase of 9.2% (2006: 74,296). Since January, the Ingolstadt premium brand has sold approximately 590,200 vehicles (up 9.7%; 2006: 537,804).
In July, Audi maintained this dynamic growth in all large markets. On the domestic market, the sales volume of 22,908 was 3.5% higher than the result for the same month last year (2006: 22,138).
With sales of 150,020 vehicles, Audi registered a growth of 0.3% (2006: 149,636) in a market that has declined by over 8% as a whole. Audi was able to increase its market share in Germany to 8.4% in the month of July. For the first seven months, the brand achieved its highest German value in its history as a premium manufacturer with 8%.
Ralph Weyler, AUDI AG Board Member for Marketing and Sales, said, “July was an extremely strong month for us. We continued our expansion in all important markets throughout the world. Once again, we also achieved positive results on the German market. We are expecting significant boosts in the second half of the year, for example from the Frankfurt Motor Show (IAA).”
In China (including Hong Kong), which was Audi’s largest foreign market in July, the brand sold 8,779 vehicles, which represented an increase of 37.2% (2006: 6,398). Sales in the UK, which came to 7,797, exceeded those of the previous year by 20.8%. In the USA, Audi increased its sales to 7,127 vehicles (up 1.7%; 2006: 7,005). Other large markets included Spain with 5,626 vehicles (up 5.7%; 2006: 5,321), Italy with 5,174 vehicles (up 1.4%; 2006: 5,104) and France with 3,967 vehicles (up 0.3%; 2006: 3,955).
Throughout Europe, Audi sold 58,609 vehicles, which was 5.8% more than in July of the previous year (2006: 55,378). In the important growth market of Russia, Audi sold 1,352 vehicles, which represented a significant increase of 39.4%. Audi also registered strong growth rates in the Asia Pacific region. In Japan, Audi sold 19.4% more vehicles than in the previous year (965 vehicles; 2006: 808), in Australia sales increased by 44.7% (615 vehicles; 2006: 425) and in South Korea, the brand expanded by 28.3% (413 vehicles; 2006: 322).