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Audi wants 40 model lineup by 2018

rybo submitted on 3/11/2008 Official Bell & Ross Timestamp: 8:38:05 PM

33 user comments | Category: Misc News | Source: | SOURCE: www.motorauthority.com

While the recent currency crisis and rise in raw material prices have seen some carmakers become less profitable, Audi has managed to maintain strong growth and earned itself a record profit of $4.

48 billion for the last financial year. In fact, since 1995 Audi has consistently posted consecutive record profit levels thanks to a series of new and innovative models, which has allowed it to overtake closest rivals BMW and Mercedes-Benz in terms of profitability.

Audi isn’t gloating about this success though, and is already planning strategies to maintain the record profit levels. One of the major goals is to increase Audi’s model range from 25 cars today to more than 40 vehicles in the next ten years.

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Audi wants 40 model lineup by 2018

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rybo

— rybo (View Profile)


User Comments

EL34

Are you saying no one wants to ride in a Japanese taxi?

— EL34 (View Profile)

Posted on 3/11/2008 10:16:56 PM | reply to this comment | Votes: -4   

EnnNorak

Model proliferation has a negative effect on economies of scale and ends up costing the consumer more.

— EnnNorak (View Profile)

Posted on 3/11/2008 11:19:25 PM | reply to this comment | Votes: 0   

Homer008

LOL, EL34RETARD....I thought BMW was going to build 100 models w/free fire extinguishers on every model and go 0-60 under .001 seconds.

— Homer008 (View Profile)

Posted on 3/12/2008 7:11:05 PM | reply to this comment | Votes: 4   

EL34

The Malibu is a good looking car.

— EL34 (View Profile)

Posted on 3/11/2008 10:17:33 PM | reply to this comment | Votes: -2   

EnnNorak

The Malibu looks good but is a FWD el-cheapo that is not the easiest to get in an out of.

— EnnNorak (View Profile)

Posted on 3/11/2008 11:21:17 PM | reply to this comment | Votes: 0   

bmwdrvr

well not to trash Audi but Audi is essentially a division, BMW is a company. With that said of course they are using the resources of their parent company and its other divisions to produce these new cars and current models, through sharing of parts, and other costs that an Independent company must mount on. So BMW is doing well as an INDEPENDENT COMPANY not just a division

— bmwdrvr (View Profile)

Posted on 3/11/2008 10:11:47 PM | reply to this comment | Votes: -1   

S4cabriofoxone

Audi is not a division. There is an Audi AG and a VW AG. That is the difference. "AG" is a corporation in Germany. There is no equivalent Lexus corporation, Infiniti corporation or Acura corporation. They are all DIVISIONS of Toyota, Nissan and Honda.

— S4cabriofoxone (View Profile)

Posted on 3/11/2008 11:15:31 PM | | Votes: 2   

MercBasher

My sales estimates for Audi in the US in 2020:
50 states
40 models
52 weeks in a year

I think one vehicle sold per state per model each week is aggressive that's about 104,000 per year. The more models the more sales!

— MercBasher (View Profile)

Posted on 3/12/2008 12:42:42 AM | | Votes: 1   

1evlaudi

I am so sick and tired of ignorance on this web-site that I actually think it is some of the people running it who post stupid comments like the ones from bmwlvr and Larry.
It is not possible that in this day and age somebody can be that ignorant when it comes to the automobile world and at the same time pretend to be an enthusiasm.

Audi is a company, with it's own CEO, board and all. Audi was bought in 1964 by VW, but kept its headquarters, factories and all.

Not the case for the japanese brands, all CREATED, by their respective brands.

BTW, if it was not for Audi profitability since 2000, VW would have gone under.

Hey mr bmwlvr, is Rolls Royce a brand/company or a division of BMW?

— 1evlaudi (View Profile)

Posted on 3/12/2008 1:06:37 AM | | Votes: 5   

EvoAudi

i hope they mean a range like this-
A3, S3, A4, S4, RS4, A5, S5, RS5, A6, S6, RS6, A7, S7, A8, S8, R8, R8s, Q3, Q5, Q7....

And not this-

A1, A2, A3, A4, A5, A6, A7, A8.........A39, A40!

— EvoAudi (View Profile)

Posted on 3/11/2008 10:38:48 PM | reply to this comment | Votes: 1   

EvoAudi

and by this i mean that they have 10-15 models with their own trims versus 40 models with their own trims.

— EvoAudi (View Profile)

Posted on 3/11/2008 10:40:08 PM | | Votes: 1   

eric452

oh no 40 more Volkswagens

— eric452 (View Profile)

Posted on 3/11/2008 10:53:38 PM | reply to this comment | Votes: 0   

S4cabriofoxone

WTF? I don't want this.

— S4cabriofoxone (View Profile)

Posted on 3/11/2008 11:15:47 PM | reply to this comment | Votes: 2   

pushrod27

In a city (like Philadelphia) with strong unions and corrupt politics, garbage men actually make a pretty decent living.

Where i'm from, the garbage men get:

1. the very best healthcare plan available (BC/BS)
2. unlimited overtime opportunities
3. automatic yearly raises
4. they make triple-time pay whenever they have to work on Saturdays, Sundays, or Holidays
5. they make triple time pay when winter storms come and they need to salt and plow the streets in addition to the normal trash pickup.

you should think twice before you put down the garbage man. i know a couple of guys that work for the sanitation department, and they already drive BMWs and Benzes (not small ones either, but 7-series and S-Class)

If you're a guy in your 20s or 30s without a bunch of kids to feed, then you can live very comfortably on a sanitation department wage, at least where i'm from.

Aren't all big cities like that? Around here, getting a city job is a good deal. I know a guy who works for the corrections department as a guard at the city prison complex. His base salary is $48k, but he earned $65k in overtime pay alone last year. He took home $113k from the city last year. That ain't bad for a corrections officer!

— pushrod27 (View Profile)

Posted on 3/12/2008 7:02:34 PM | reply to this comment | Votes: 0   

Larry

yes bmw drvr said it best, Audi is a divison, BMW is a company

— Larry (View Profile)

Posted on 3/12/2008 12:41:48 AM | reply to this comment | Votes: -5   

VISO

Dude, you are lame. Get your facts straight. Audi is a separate Company! Why do you think Porsche wants a separate seat on Audi's Supervisory Board dimwit? Because sitting on VAG's board does not represent a vote on Audi's Board or its governance. Damn, you are stupid!!!!!

— VISO (View Profile)

Posted on 3/12/2008 11:56:07 AM | | Votes: 2   

S4cabriofoxone

You are WRONG. You may like to think Audi is a division, but that is simply incorrect!

AUDI AG - Audi and Lamborghini s.p.a.

— S4cabriofoxone (View Profile)

Posted on 3/12/2008 5:12:11 PM | | Votes: 2   

mpls

Audi are mad, more chances for them to go wrong. SO Many different parts, procedures and processes during the manufacturing.. How about the aftersales support ?


I think they'll regret that move..

— mpls (View Profile)

Posted on 3/12/2008 5:13:10 AM | reply to this comment | Votes: 0   

JUGNU

40 models. wow.

I think there is no more space left like A3,A4,A5,A8 are all covered. Therefore they are certainly seeing A1 and A2. That's bad. I think Audi should go no lower than the A3 and make no R class, viano...etc competitor.

and also Isn't that the job of VW? Lupo, Golf, Polo, Scirocco..etc. There should be no Audi versions of these cars.

JUGNU

— JUGNU (View Profile)

Posted on 3/12/2008 6:08:47 AM | reply to this comment | Votes: -1   

bmwfan1513

Ok.

— bmwfan1513 (View Profile)

Posted on 3/12/2008 7:48:33 AM | reply to this comment | Votes: 0   

Whelan

I never considered models within a trim line to be there own. A BMW 3 series for example has the 335, 328, the c for convertible, the m3 etc. That is one model with different trim lines, not separate models in my eyes.

So for Audi I see the A3, A4, A5, A6, A8, Q7, R8, TT so far.

— Whelan (View Profile)

Posted on 3/12/2008 9:36:06 AM | reply to this comment | Votes: 1   

audispy

That is different. The 335 and 328 are the same car with different engines and therefore they are the same model the same way that the A4 comes with different engines. However, the A4, S4 and RS4 are 3 different models, the same way the 335 and the M3 are 2 different models. So different variations of an engine does not neccesarily create a new model.


So the 40 model range will look something like what I have below plus hybrid/diesel varients...

A1 S1
A3 S3
A4 S4 RS4 R4
A5 S5 RS5
A6 S6 RS6
A7 S7 RS7
A8 S8 R8
Q1 Q3 Q5 Q7
TT TT-S TT-RS

— audispy (View Profile)

Posted on 3/12/2008 12:35:04 PM | | Votes: 1   

S4cabriofoxone

That's contradictory. Wouldn't a hybrid/diesel model be the same as comparing two A4s with different gas engines? It's still an A4, but with a hybrid or diesel, or hybrid-diesel.

I think Whelan is correct. Engines, and engines alone, will determine the number of models. Not CONFIGURATIONS (A4 2.0T vs. A4 2.0T quattro S-Line, same car), but truly different vehicles (A4 2.0T vs. A4 3.0TDI).

— S4cabriofoxone (View Profile)

Posted on 3/12/2008 5:14:49 PM | | Votes: -2   

hao420

No,don't let u own brand crash down~~

— hao420 (View Profile)

Posted on 3/12/2008 11:59:29 AM | reply to this comment | Votes: -1   

Sunshine1810

I love Audi but 40 models. That's crazy. Audi should make their cars more reliable and better looking. Audi should train their employees at their dealers to be more approachable. Then Audi should help VW, Afterwords both companies should produce more cars.

— Sunshine1810 (View Profile)

Posted on 3/12/2008 3:02:54 PM | reply to this comment | Votes: -1   

Whelan

Audispy, I can see that point, that the S and RS would be different, as the M for BMW is different as well. Seeming as I consider the SRT version of a car for Dodge/Chrysler/Jeep to be a different model as well.

— Whelan (View Profile)

Posted on 3/12/2008 3:54:55 PM | reply to this comment | Votes: 0   

SixxFive

40 more Audi models?! Audi should instead focus on training its dealership and sales support network (customer service), focus on improving reliability and restructuring the pricing of its line up -Audi's depreciate like rocks.

— SixxFive (View Profile)

Posted on 3/12/2008 4:03:25 PM | reply to this comment | Votes: -3   

VISO

I would venture that "40 Models" means different drivetrains for specific models. I do not think there will be an A40 for example. Within each line of models you will have different versions (i.e., R8 V8, R8 V10, R8 V12 TDI and so on).

— VISO (View Profile)

Posted on 3/12/2008 9:39:13 PM | reply to this comment | Votes: 0   

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