The GTS is the new version of the Cayenne SUV that abandons all pretense of having any off-road prowess. Instead, its mission is defined as being one of high performance for the road, and Porsche’s new ad campaign for the vehicle attempts to link it with every great road-going Porsche of the past. A stretch that only delusional Porsche marketers could possibly attempt - and a flat-out insult to every great Porsche sports car that has come before it.
Now, with this new campaign, Porsche is trying to slot its SUV into a segment that was made obsolete years ago – that of the “high-performance” SUV - an automotive oxymoron that should have never seen the light of day to begin with and one that Porsche has decided to attack, albeit years too late.
And the results, predictably, are disastrous.
The raison d’etre for the Cayenne GTS is non-existent. And the vehicle is especially ludicrous coming from a car company with one of the great automotive legacies of all time.