DaimlerChrysler AG's Chrysler Group is attempting to compete bumper-to-bumper with foreign rivals in the intense midsize sedan market with a far-reaching marketing campaign that promotes the redesigned Chrysler Sebring in Mandarin, Hindi and Korean language television spots.
The three Asian ads will air in New York, Los Angeles and San Francisco beginning in early December. They are part of a multi-media marketing blitz that begins Wednesday to launch the redesigned Sebring, a key vehicle that is even more critical to Chrysler as the automaker tries to restore profitability.
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