No, there's not a typo in the title.
Back in late March, 2007, TrueDelta posted a blog entry on corruption in dealer sales satisfaction surveys. All auto manufacturers survey customers about their sales experience, and in many cases the dealer and salesperson only receive a large bonus if the customer gives them all perfect scores. In response, car salespeople often ask or even beg for perfect scores. Some go so far as to offer gifts--an oil change, a tank of gas, a restaurant gift certificate--if the customer will fill the survey out in the sales manager's office. In at least one case, a customer who gave the dealer poor scores was subsequently told they were no longer wanted as a customer. (These surveys are usually not anonymous, so dealers learn which customers were naughty and which were nice.)
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