With their expressive and unmistakeable design, BMW’s latest new models convince not only juries of experts at renowned competitions, but also the general public.
Latest example of this is BMW’s double victory in the readers’ survey conducted by the trade magazine “Auto, Motor und Sport”. In the vote for the best design innovations 2012, the BMW 6 Series Gran Coupé and the new BMW 3 Series Sedan each attained a top position in their respective vehicle segment. As a result, both models are now being honoured with the “autonis” award presented by “auto, motor und sport”.
“We are very happy to receive the awards for the new BMW 3 Series and the BMW 6 Series Gran Coupé. Such a positive feedback from our customers and friends of the BMW brand is truly a major acknowledgement of our work and gives us the encouragement to continue approaching the design of our vehicles with the deepest commitment and passion,” comments Karim Habib, head of BMW Design.
In the case of the BMW 6 Series Gran Coupé, the venture into a new vehicle segment is accompanied by a fascinating combination of aesthetics, dynamics and luxurious flair. The brand’s first 4-door coupé boasts its very own product personality, reflecting elegant styling and exclusiveness both in the interior and on the outside. Likewise, the new BMW 3 Series Sedan immediately underscores its position as a sporty 4-door saloon car at very first glance. The both dynamic and elegant contours and the unmistakeable front end with headlight assemblies extending to the BMW kidney grille give clear indication of even greater driving pleasure that can be experienced with the sixth generation of the world’s most widely sold premium automobile.
The aesthetic appeal achieved by each award-winner in its individual way is the result of the features that define the design of BMW automobiles. The brand identity of every BMW is reflected in its proportions, these symbolising elegant sportiness above all with a long bonnet, short overhangs, a long wheelbase and a set back passenger cell. The model-specific character is created by complexly modelled, powerfully stretched surfaces structured by precisely defined lines. Thanks to a unique interpretation of the surface design and detailed accents, each respective model becomes an unmistakeable product personality.