Here is a snippet of an interesting interview done by Automotive News with BMW CEO Norbert Reithofer talking about Audi's plans to become the most successful luxury automaker in the world by 2015.
AN: Do you see any danger that you could be overtaken by Audi?
NR: If you look at the entire world-not just Europe, Asia and the USA-Then you see that there are just two luxury manufacturers acting globally: Mercedes and BMW.
Is he right?
Should he be worried because Audi has a REAL chance to overtake its rivals or has Audi's management been puffing too much on the tailpipe?