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BMW CEO: Audi will NEVER overtake BMW or Mercedes globally-Is he right?

Agent001 submitted on 03/22/2007 Official AutoSpies Timestamp: 12:24 PM
from: www.autospies.com

[161] user comments | category: Spy News

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Tags: BMW, Norbert Reithofer, Audi

Tag Links: BMW, Norbert Reithofer, Audi

BMW CEO: Audi will NEVER overtake BMW or Mercedes globally-Is he right?

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AMGC55 - 3/22/2007 12:32:45 PM

+1 Boost

of course he's right....

A4 wont take over C or 3

A6 wont take over 5 or E

ect...

duh

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goojman - 3/22/2007 12:44:46 PM

Show Comment -21 Boost

But C has been taken over by G35 and G has it's sites on 3.
And Infiniti M has taken over 5 & E already...just read any car magazine.
BMW and Mercedes better hope that Infiniti doesn't get it's global operations in order because then they are both in trouble.
Plus, Infiniti is way more reliable than the Germans. Who the hell wants to spend a couple of days a month at the dealership for nagging problems like the Germans always require. Trust me. I've experienced it. In 4 years the only time I have spent at the Infiniti dealer has been for routine maintenance. Their cars are bulletproof.

JRobUSC - 3/22/2007 12:56:33 PM

-2 Boost

the Infiniti M is a great value and a nice car, and it's gotten excellent reviews, but that hasn't translated into huge sales. It hasn't made a dent in 5-series sales, which last year was the #1 selling car in the class in the U.S. Globally I think the A6 was #1 with the 5-series #2.

jmrA480 - 3/22/2007 1:25:20 PM

-9 Boost

AMG0 YOUR AND IDIOT, FIRST OFF THE C has never been better then the A4, the C class is a joke. The A8 is so much better then the 7 series also. And the A6 is a ton better then the E class.

Yes the 3 series right now is better then the A4, and the S class is better then the A8, but dont act like Audi is 3 in every class, cause then your really showing everyone on this site you have no clue what so ever. Also the R8 right now is better then any car BMW has in its line up right now and the only car MB can say is better is 4 times as much. Give me a break

JRobUSC - 3/22/2007 3:03:41 PM

-2 Boost

CommonSense, next time you're in a BMW with navigation try turning the knob to zoom in a little bit on the navigation map. It shows street names, the only time it doesn't is if you're zoomed out too far.

IamEvilHomer - 3/24/2007 3:21:09 AM

0 Boost

He sounds scared

i thought Audi was not a true competator
booo audi is coming to get you

underthegravity - 3/25/2007 9:50:36 AM

+2 Boost

Why not?? I think he should be afraid of Audi. As a matter of fact, everyone in this world (except Mr. Norbert Reithofer) know that Audi is one of the finest luxury automaker. Plus, lots of people would choose Audi rather than BMW or Mercedes. There's got to be some serious reasons for their decisions.

As we are living in the world of capitalism these days, I do believe that overtaking Mercedes or BMW is not just possible, but probable.

IamEvilHomer - 3/28/2007 12:00:52 AM

+1 Boost

According to this report (http://www.globalinsight.com/SDA/SDADetail7738.htm) from Global Insight, here's the 2006 worldwide sales breakdown for MB/BMW/Audi:

AUDI: 833,000 (8.7% increase over 2005)
BMW: 1,244,775 (2.8% increase over 2005)
MB: 1,094,500 (4.8% increase over 2005)

goojman - 3/22/2007 12:45:15 PM

-9 Boost

But C has been taken over by G35 and G has it's sites on 3.
And Infiniti M has taken over 5 & E already...just read any car magazine.
BMW and Mercedes better hope that Infiniti doesn't get it's global operations in order because then they are both in trouble.
Plus, Infiniti is way more reliable than the Germans. Who the hell wants to spend a couple of days a month at the dealership for nagging problems like the Germans always require. Trust me. I've experienced it. In 4 years the only time I have spent at the Infiniti dealer has been for routine maintenance. Their cars are bulletproof.

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BMW4me4ever - 3/22/2007 12:51:52 PMView My AgentSpace

+3 Boost

jman ... the has not taken over the 5 or the E. That one kills me. Forget the magazines, cause those are opinions anyways and look at the sales numbers. How many m's are sold in the US compared to the 5 & E? It is not even close. By the way, since you bring up magazines and such, the G35 cant even beat out the 325. Did you know that BMW sells more 3-series in the US than Infiniti sells for their entire lineup? Where do these people come from? lmao

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JRobUSC - 3/23/2007 9:05:43 AM

0 Boost

Don't feel bad, I got deboosted for pointing out how to use the navigation system in a BMW. The people on this site are fantastic.

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DieselRules - 3/29/2007 1:00:14 AM

+1 Boost

I'm with you!
I have an A6 2.7t with 6-speed, and its quick, but I'm not going to do any drag-racing with it. Its a 2-ton luxury car with a tiny 2.7 liter engine! Its fun & fantastic, but no match for v8-powered sports-lux cars.

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MBKing - 3/22/2007 1:27:02 PM

+12 Boost

the lexus brand has nothing to do with this post, please refrain your posting until you can stop being an idiot.

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Agent009 - 3/22/2007 1:21:47 PMView My AgentSpace

+5 Boost

Lexus is not global, neither is Infiniti.

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MBKing - 3/22/2007 1:27:59 PM

+4 Boost

You're an idiot as well. stop posting things that don't make sense to a post.

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MBKing - 3/22/2007 1:36:07 PM

0 Boost

3-Series sold in Feb. = 11,735
C-class sold in Feb. = 3,868
Audi sold in Feb = 2,461

BMW is kicking butt

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rg12345 - 3/23/2007 8:51:43 PM

+4 Boost

Those numbers are only for US sales.
This article is about GLOBAL SALES.
Where Audi is only 1-2% away from BMW. Looooser !!!!

DieselRules - 3/29/2007 1:11:34 AM

+1 Boost

Dumb comparison.
3-series IS BMW ... they're dead without it.
Benz lives off the E-Class.
Do you have some figures to compare e-class to 5-series?
I suspect that Benz outsells BMW once you get above compact car size.

Will_ - 3/22/2007 2:03:15 PM

+1 Boost

Wasn't it the Audi CEO about four months ago that was declaring BMW, Lexus and Mercedes will never have the global success Audi has? What's up with German CEOs?

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Will_ - 3/22/2007 2:08:14 PM

+1 Boost

Wasn't it the Audi CEO about four months ago that was declaring BMW, Lexus and Mercedes will never have the global success Audi has? What's up with German CEOs?

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munich - 3/23/2007 8:14:28 AM

+1 Boost

All German CEO's(in fact, most Germans) have a false measure of their own personal gravity.

IamEvilHomer - 3/24/2007 10:28:59 PM

0 Boost

show me that article?

iown1 - 3/22/2007 2:19:41 PM

-3 Boost

It's really simple math. If Audi continues its growth rate of 9% vs BMW's 3%, Audi will eventually at least catch up. The A6 already outsales the 5 series and the E class globally and I believe I read somewhere that they are outselling MB for this year. In the end it doesn't really matter. In the end BMW would be wise not to discount the brand too much. I can remember a time when the idea of BMW outselling MB was a joke.

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Zackary - 3/22/2007 2:35:08 PM

+3 Boost

The problem with your math is that its flat. There's no way that both companies will continue to grow at a flat rate of 9% and 3% annually.

JRobUSC - 3/22/2007 2:59:26 PM

+1 Boost

yeah, IF Audi continues to grow at 9% every year, and IF BMW continues to grow at 3% every year, eventually Audi would catch up. Last year BMW sold what, 1.4 million vehicles? Audi sold 900k, right? Even if they continued to grow 9% a year (doubtful but if so good for them) and BMW stayed at 3% (unlikely considering the new convertibles, new X5, 1-series coming to the U.S., revamped 5-series and all-new 7-series, etc.) at that rate it's going to take Audi 13 years to catch up. I don't see Audi maintaining that growth for 13 years and BMW (or Mercedes) not doing anything about it.

S4cabriofoxone - 3/22/2007 8:41:42 PMView My AgentSpace

+1 Boost

13 years isn't quite so long.

13 years ago, they were designing the first A4.

Look how far they've come.

iown1 - 3/23/2007 10:07:02 AM

+2 Boost

Don't confuse BMW group with BMW brand. As a brand I'm pretty sure their numbers were closer to 1.2 million models. Considering additional number of models BMW has it's not that big of a gap.

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indoctrin8ed - 3/23/2007 5:51:09 PM

0 Boost

Not true. Emergeing markets are getting in the game. India and China are growing at 15% or more. With almost 2 billion people in these two countries combined, it only takes a fraction to make a big difference in current sales in this market.

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IamEvilHomer - 3/24/2007 10:33:44 PM

+1 Boost

then you have to all all the Audi, VW, Lambo, Bently, skoda, seat etc models

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Zackary - 3/22/2007 2:32:39 PM

+1 Boost

BMW, Mercedes and "success" are inevitable.

I bet if Audi distanced themselves further from Volkswagen, the brand would begin to catch up.

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razzy23 - 3/22/2007 2:36:37 PM

0 Boost

Audi will NOT sustain that kind of growth, only BMW has been able to do that in the last 20+ years

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rg12345 - 3/23/2007 8:53:13 PM

+2 Boost

Only BMW, right .... like they are special ... dream on ......

gcrewzr - 3/22/2007 2:57:04 PM

-12 Boost

True True... Audi sucks

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BMWRU - 3/22/2007 3:38:29 PM

-3 Boost

I got a chance to drive an A4 and S4 for several days. I have to say I was impressed with the A4 and S4. Between Mercedes and Audi, I take an Audi without hesitation. However, once a sub-luxury brand, always a sub-luxury.

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Rupert - 3/22/2007 3:55:18 PMView My AgentSpace

+2 Boost

"However, once a sub-luxury brand, always a sub-luxury"
That's really not true. BMW was sub luxury until about 30 years ago.

AUDIMAN4 - 3/22/2007 3:57:38 PM

-3 Boost

How is Audi sub luxury? They have a W12 engine, R8 sports car, and S/RS divisions.

IamEvilHomer - 3/24/2007 10:35:34 PM

+2 Boost

BMWRU - some people don't get it

you said you prefer the Audi
If you want something less then the best buy your BMW

answer - 3/22/2007 3:44:00 PMView My AgentSpace

+8 Boost

You can never really say "never" in the auto industry.

I'm sure the domestic U.S. execs in the 1960's thought they would "never" be threatened by Japanese imports.

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Agent004 - 3/23/2007 2:10:06 PMView My AgentSpace

+1 Boost

So true, so true, I wish I could boost you up twice...who wrote this damn site anyway! ;)

AUDIMAN4 - 3/22/2007 3:56:06 PM

-6 Boost

This is why I hate BMW's--their philosophy, their attitudes, and THEIR OWNERS.

Audi's global sales lagged BMW's by a mere 300,000 units for 2006. Audi was able to sell that many cars WITHOUT the SUV's (introduced mid year) or a coupe. If someone wanted a coupe, they'd go to BMW.

After driving an Audi and looking at BMW's, I can say I will never buy one after looking at those cheap excuses for interiors. I wondered, who in their right mind would be dumb enough to pay for that kind of workmanship.

Audi's fit, finish, and materials are superior. BMW's "image" is fastly declining, and now Audi is coming at them with S/RS and a reworked chassis.

CEO's only make these kinds of statements when they KNOW their ass is on the line.

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JRobUSC - 3/22/2007 4:45:49 PM

-1 Boost

First off, BMW didn't have the new 2007 X5 until October and had almost no 2006 X5's for half the year. So that argument is moot. Now that the X5 and Q7 are both out BMW is selling 50% more X5's than Audi is Q7's.

Second, coupes are a limited market. They make up a very small percentage of BMW sales, and while Audi didn't have a coupe they did have the A4/S4/RS4 convertible. BMW had basically no 3-series coupes or convertibles of any kind, and no M3 coupes or convertibles. Those models were on build out and there were very few for most of the year, same as the X5. The new 3-convertible is now out, as is the new coupe. Figures will be drastically different this year.

I'm not doubting that Audi will continue to grow. I like their cars, though I think they're getting ridiculous with all the model overlap they're creating. But at the same time there's no doubt in my mind that BMW is going to continue growing too, and I have a feeling with all the new stuff this year (everything I mentioned plus the redesigned 5-series comes out next month) that BMW is going to have a record year.

Rupert - 3/22/2007 5:04:10 PMView My AgentSpace

+3 Boost

What model overlap? I don't see any overlap, and certainly not any that BMW doesn't have already.

S4cabriofoxone - 3/22/2007 11:32:12 PMView My AgentSpace

+1 Boost

"First off, BMW didn't have the new 2007 X5 until October and had almost no 2006 X5's for half the year. So that argument is moot."

Oh, really? I had no idea. You must be a BMW insider, or else pulling excuses out of your @ss. As far as I knew, they were selling every 2006 X5 they could build... which was the same as the year before, and the year before that, and the year before that, and the year before that, and the year before that, and the first year the X5 was produced. In fact, an acquaintance of mine traded an '03 X5 for an '06... and there were many to choose from on dealer lots.

JRobUSC - 3/23/2007 9:17:47 AM

+4 Boost

S4, I am a BMW insider, actually. Check your sales figures for 2006 X5's vs. 2005 X5's. Sales were down over 30%. Why? They cut production. BMW didn't want there to be excess 2006's laying around when the 2007's came out, so they cut production and spent half the year with minimal inventory. They also spent most of the year with minimal coupes, convertibles, and M's due to model build outs.

Don't attack me, I'm not the average fanboy on here and I'm not attacking Audi. I'll defend Audi when people say ignorant things about them, which happens quite often on here. But I'll defend BMW when zealots attack them with ignorance too. I believe Audi will continue to grow, but I'll make you a bet at the end of 2006 when the sales figures come out after a year of BMW having all their models available you're going to see a much different number for BMW.

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supermoto - 3/22/2007 4:04:19 PM

+3 Boost

I can see it possibly happening. I have a BMW on order and currently own an A4. Audi makes an extremely fine automobile, and their models are getting better by the minute. The upcoming R8 and S5 are great examples of what is to come.

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Jonesee - 3/22/2007 4:18:17 PM

+1 Boost

The 5/C/E and 3 all have a substantial amount of history and followers behind them. It will take some great automobiles from Audi/Infiniti etc to change peoples minds as most of us tend to stick to what we know and like. Most people don't like change. IMO the M and G both offer the most bang for the buck in their classes but the history is still not there.


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jmrA480 - 3/22/2007 8:38:25 PM

+3 Boost

why are you mentionung Infiniti, the Article is about Audi, and please dont compare Infiniti to Audi, not even close

bmwdrvr - 3/22/2007 4:50:20 PM

+1 Boost

i would agree i dont think "globally" audi is much of a threat as far as passing mercedes and bmw. audi still has a long way to go, and they are saying it will only take a few years, in order to pass bmw and benz globally they would have to be the #1 brand in the US, and every other country, in the US alone they are not even remotely close to being the #1 brand, so what makes them think they can pass the 2 companies that have the largest share worldwide, sounds like pipe dreams to me, but they could always get "closer"

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bmwdrvr - 3/22/2007 4:54:53 PM

0 Boost

and not just that but adding new models to have as many as bmw and mercedes isnt going to help that much niche models dont sell in great #'s, on top of that both bmw and mercedes have best sellers in the segments they are already in especially bmw, you need to be also the best seller as well realistically i doubt the a4 will ever pass the 3 in sales as it is again way off the 3's sales, the tl is second by a big gap if im correct, followed by the g, and is. the a6 is also a low seller while the 5 is the best selling car in its class. so again pipe dreams just wanted to give more proof

Rupert - 3/22/2007 5:03:33 PMView My AgentSpace

0 Boost

Audi A6 out sells the 5 series in Germany, not sure about the rest of Europe.
And Audi sold more cars in the UK than Merc last year, I think.

S4cabriofoxone - 3/22/2007 11:35:38 PMView My AgentSpace

-1 Boost

"...in order to pass bmw and benz globally they would have to be the #1 brand in the US, and every other country..."

In fact, you're incorrect.

They have already sold more vehicles than Mercedes this year, and they still are, as you said, far from being #1 in the US.

They don't really need us at all. They have China, which is expanding rapidly, and they are easily the best-selling luxury brand there. They have Germany, where they sell as much as Mercedes does in the US. They have England. They could soon become the #1 luxury brand in all of Europe.

You just don't really know much.

bmwdrvr - 3/23/2007 5:38:34 PM

0 Boost

i dont know much? you would have to be pretty nieve to think that audi wouldnt have to "at least" take over the us market in many segments to pass bmw and mercedes...lexus infiniti, and acura sell thousands of cars here and are not considered global brands yet. the luxury market in the us is very large, this is where audi is fairing so well so how can they pass a company like BMW that is doin well here and basically everywhere else, not that its impossible but the likelihood is pretty slim. and as far as china Cadillac's and Buick's are very popular there as well, as are again BMW's that was just extremely wishful boasting on audi's part. but hey some people make up things "including sales figures..." to prove that audi could top BMW.....not in the near decade(s)

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S4cabriofoxone - 3/24/2007 1:14:59 AMView My AgentSpace

-3 Boost

Did you even read my post? It explained why they DON'T need to be leading in the US. Lexus is leading in the US-- do you see them becoming #1 wolrdwide this year?

bmwdrvr - 3/24/2007 9:52:27 PM

0 Boost

nice work "simply repeating what i said in my post, and proving my point" the japanase brands sell well here and are not even considered global the luxury market here is huge audi's sales are not in the big numbers the main luxury brands here are getting if they cant dominate our market how can they dominate internationally, which would include our market....audi's sales are not high enough in any one market to give them the kind of market share needed to say they will soon be the #1 brand...again just pipe dreams...thanks for the help by the way

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DieselRules - 3/29/2007 1:26:22 AM

+1 Boost

Exactly!
Europe may be small, but there are more cars built in Germany than in the US. You have to add Canadian figures to US to match German production.
And China and India are where the growth is coming from.
Its cheaper to take a taxi everywhere that you want to go than to own a car in Bejiing, yet people are buying a SECOND car there as a status symbol.
And India is just starting to warm up.
IBM has been hiring thousands of engineers and programmers each month.
Engineers often buy German cars..........

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d1sinfo - 3/22/2007 5:00:36 PM

-8 Boost

The BMW CEO has nothing on the Lexus IS-F in a 0-60 race. LEXUS IS-F FOREVER!

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trd1 - 3/22/2007 5:03:54 PM

-3 Boost

i knew this was going to start something, oh what the hell, why dont i join. i think that both audi and lexus will overtake bmw and MB if they already haven't.

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d1sinfo - 3/22/2007 5:12:10 PM

0 Boost

There are a lot of people here hold there opinions very highly. Including BMW's CEO.



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TheSailor - 3/22/2007 5:15:53 PMView My AgentSpace

+1 Boost

Hmm... That is a pretty bold statement! Especially when you think about how Audi have been breathing BMW down the neck these last few years! And with their new modular platform, it looks like they are closing the gap completely. Ofcause I have to reserve my final judgement for when a car with the actual platform is out... But I think the A5 will have phenomenal handling!

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eliante5 - 3/22/2007 5:16:04 PM

-7 Boost

Audi will never take over BMW. A Audi is a fancied up VW they all have the same brake light, ignition coil and peeling interior problems. Then as Audi is trying to make it to the top they drop scheduled service. BMW is the only automobile manufactuer that is PROFITABLE and INDEPENDENT in the world! and lets not get started on the re-badged toyota's and nissan's

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d1sinfo - 3/22/2007 5:18:13 PM

+1 Boost

Audi has gotten much better lately. I smell a hint of ignorance in the way you describe Audi as a fancied up VW. This simply isn't true.

Josh

AlexTx - 3/22/2007 6:46:16 PM

-1 Boost

What an ignorant comment....

528i - 3/22/2007 5:36:07 PMView My AgentSpace

-1 Boost

I think audi will do it...but who cares?/

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goojman - 3/22/2007 5:43:36 PM

-2 Boost

Hey BMW4me4ever:
I loved your quote "Forget the magazines, cause those are opinions anyways and look at the sales numbers. How many m's are sold in the US compared to the 5 & E? It is not even close. By the way, since you bring up magazines and such, the G35 cant even beat out the 325. Did you know that BMW sells more 3-series in the US than Infiniti sells for their entire lineup? Where do these people come from? lmao"
You summed it up perfectly. Where do people like you come from? So let me get your line of reasoning correct: Put aside the judgement of car experts who take these cars to the track and test them every which way and instead, just rely on sales. So put aside a judgement based upon real world data and seat time in all 3 cars and instead judge these cars based on sales. So I guess Britney Spears last album was better than the Black Keys latest. Why? Well, according to you because it sold more. This shows you know absolutely nothing. Real tight logic and argument skills sport!
Face it, the Infinit M beat out the E and 5 when car experts took them to the track and evaluated them exhaustively. But ignore that, because the others sell better. You're a genius!


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BMW4me4ever - 3/22/2007 6:29:02 PMView My AgentSpace

+2 Boost

jman ... you want to get technical about things. Yes the M45 beat out the 530 sedan when it was comparing the V8 vs BMW 6cyl. Look it up. Had they compared the 545 or the now 550 to the M45, it would have even been close. Car & driver 2006 "Predictably, the M45 went from first to last in the sprints — 0-to-60 in 5.9 seconds and the quarter-mile in 14.5 at 100 mph, both times a tad slower than in ’05. It also slipped in skidpad performance, winding up just behind the BMW and just ahead of the Benz at 0.85 g. However, the 19-inch Bridgestone Potenza RE050A sport-package tires did help the M45 to best-in-test braking performance: 160 feet from 70 mph, which is close to sports-car territory." The BMW was over a 1/2 second faster to 60mph , handled better & the braking was within a foot of one another ... ONLY reason it beat the BMW was due to Price in that comparison test .... What are you talking about? Guess what, the BMW 550 still manages to outsell the Infiniti M45 2 to 1. Hell for that matter the 530, outsells the M35 & M45 2 to 1 by itself. BMW is and always will be the #1 sports sedan in the market. Let me know, when Inifinti makes a car to compete with BMW in its class in overall performance & sales, then we can talk about it ....

BMW4me4ever - 3/22/2007 6:34:15 PMView My AgentSpace

0 Boost

jamn ... Also, dont bring the sloppy G35 into the sports sedan comment. The G35 is fast but that is about it. Have you actually driven the car hard and pushed it? If not, then go and drive it and you will realize how far the gap between the G35 and 3-series really is. According to the magazines, the G35 lost to not only a 2006 330 sedan, but the 328 sedan just recently. I am guessing it will finish in last compared to the 335 sedan, cause there is no competition

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goojman - 3/22/2007 6:51:09 PM

-3 Boost

Read the latest Edmunds review of 335 coupe versus G37 coupe where the 335 limped home in shame and then tell me about Infiniti versus BMW performance. Is your head up your ass?
I am glad you abandoned your silly "sales" argument and have come to my side of the argument about peformance. You were starting to look silly.
And a 335i damn well better be superior to a G35 because a similarly equipped G35 is about $7,000 cheaper. And I dare you to pull up at a stop light in your $35,000 328 with a paltry 230hp with vinyl seats and crap stereo next to a $35,000 G35 with 306hp loaded with leather, Bose, etc. You'll get your doors blown off. And the Infiniti won't limp home. You really need to read more sport!

BMW4me4ever - 3/23/2007 10:46:34 AMView My AgentSpace

+1 Boost

jman ... I read the edmunds report. If I am not mistaken it said that in performance the 335 will be faster to 60 mph and thru the 1/4 mile. Did you miss that part of the article? Of course that entire article is based on speculation and such. Until you put the two side by side and compare, your arguement is frivolous. Talk about reading up on some things. That is the pot calling the kettle black. In regards to the 328 and the G35, in outright performance with a manual transmission there was only 1/2 second difference. Most of that can be made up by how good the driver is. Secondly, I will gladly take the 328 over the G35 on a track. The handling differences will more than compensate for the power differences. " Spending other peoples money is easy, and the BMW definitely demands more. But nothing in our testing indicates that it isnt worth it. The G35 scores points for comfort, capable moves and thrust in surplus, but the BMW still builds the BEST tools for driving." Car & Driver April 2007 ........ enough said.

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amazinBimmer - 3/22/2007 7:22:16 PM

+3 Boost

G35 has the class and desireabilit of a arabian camel. bah!

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jmrA480 - 3/22/2007 8:34:48 PM

+2 Boost

i think this is the first time i really have ever agreed with you, and that took alot for me to admit it.

M53R - 3/23/2007 12:46:51 PMView My AgentSpace

-1 Boost

If you dont have disearability of an arabian camel, then its just you ,moron. Arabian camels are the toughest in the world.... just thought Id let you know. So shut it. There are some places that no car can pass through, but guess what? A camel can.... your so full of s***. Next time you want to mention camels, dont put arabian before it...

chewy - 3/22/2007 7:23:12 PMView My AgentSpace

-4 Boost

Well, as Ulysses Everett McGill would say, BMW is in a tight spot. Not much rational thinking going on when you are in a tight spot.

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amazinBimmer - 3/22/2007 7:24:04 PM

+1 Boost

the gap only gets bigger.. yikes. will the VW drivers ever get what a brand a is worth?

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amazinBimmer - 3/22/2007 7:30:02 PM

0 Boost

and Jrob.. thank you for doing the math. the best, moist analytical study was done by the Boston Consulting Group suggested the same that it woudl take audi 15 years to catch up IF BMW DID NOTHING.. ie. no new products etc.. thats the brand advantage it had/ has. The fact is the raft of new products and cuting edge design and inherently better vehicle dynamics (no fake awd, on a fwd chassis etc.) and no tinny VW parts will in fact only cause the distance to grow more.

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Larry - 3/22/2007 7:43:46 PM

-2 Boost

how is being #1 or #2 a tight spot, what are you smoking chewy can I get some. you silly daily Audi post trying to prove something, in my opinion Audi is not in the league of BMW or Mercedes, including the Audi R8, just like the BMW CEO I don't consider Audi a threat. I just love those Audi 2015 wanna be #1 post.

reply to this comment

chewy - 3/22/2007 7:46:42 PMView My AgentSpace

-1 Boost

How about losing in key markets?

jmrA480 - 3/22/2007 8:50:46 PM

+1 Boost

larry - if you dont think Audi is up to par with the those 2 then you are and idiot or just trying to get attention, cause every magazine /car show has audi right there if not beating MB/BMW in comparison tests. Its people like you who are taking the fun out of this site, its becoming a joke with people like you , amazingretard and lexusmoron.


Honestly i dont care if Audi passes them, i dont buy a car because it sells the most cars, i buy it cause i like it not because everyone else has it.

S4cabriofoxone - 3/22/2007 11:40:07 PM