In a recent report by Automotive News Tom Purves, CEO of BMW of North America, says BMWs aren't for everyone. You just might not be cool enough to get into the club he says
To drive home his case, Purves remarks about a recent round of golf at his country club.
On the sixth hole, Purves said, one of his playing partners remarked, "I don't much like cars - they're not interesting for me." On the eighth hole, he said he owned a Lexus. On the 11th hole, he asked Purves whether buying a Lexus was a good move for him.
Purves says he responded, "If you are the sort of fellow for whom the car is not very important, then I think you probably have the best brand for you."
Pretty opinionated comments don’t you think?
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