Despite a massive and expensive advertising campaign, not to mention the reported $2 billion cost of developing it, BMW’s new little i3 electric car is not exactly storming up the sales charts.
Experts say this is because BMW is nervous about the new technology involved in the i3, and is deliberately keeping production slow until it is confident it won’t be embarrassed by a recall induced by any failures.
News the i3 flunked a European safety test can’t have helped either. In a test in November the i3 performed poorly in pedestrian protection, and safety assistance systems, scoring four out of a possible five stars overall. Even cheap new models in Europe now regularly score five out of five in the EuroNCAP tests.