Friday’s announcement of BMW’s next expansion at its Spartanburg, S.
C., plant and the addition of the X7 crossover will mark another milestone for a factory that’s become a centerpiece of BMW’s global manufacturing strategy.
Since producing its first car 20 years ago, Spartanburg has expanded to rank as the industry’s biggest producer of vehicles exported from North America, according to BMW. The flexible, high-volume plant is the German automaker’s “center of competence” for crossover production, CEO Norbert Reithofer says.
It has also played a key part in BMW’s nine-year reign as the world’s best-selling luxury brand, a title being challenged this year by Volkswagen AG’s Audi.Read Article