With the automotive world undergoing significant change in a short period of time, some brands are not going to sit around and just take it. One of them is BMW, who appears to be aiming high.
Not only is the brand looking to create innovative models but it is ensuring that it continues to maintain and earn more market share.
BMW Chief Executive Officer, Norbert Reithofer, says “We have plenty of different ideas on how to win new customers."
Hm, what don't we know about, Reithofer?
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**Thanks to CS4444 for the tip
Bayerische Motoren Werke AG, the world’s largest maker of luxury autos, will expand the BMW and Mini model ranges to boost annual sales 55 percent over the next decade and fend off Volkswagen AG and Daimler AG.
A new factory and expansion of existing facilities may be needed to underpin growth in the long run, Chief Executive Officer Norbert Reithofer said. BMW aims to sell more than 2 million vehicles by 2020 from 1.29 million last year.
“The big push in new models, entering new segments comes after 2012,” Reithofer said in an interview at the automaker’s Munich headquarters. “If I look forward to 2020, then we have to think about additional capacity....
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