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Tags: bmw february 2008 sales report
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bmw february 2008 sales report
BMW Group Reports February Sales: BMW -6.7%, MINI +44.2%
BMW Group (BMW and MINI combined) sales slightly behind by 1.8 percent for
the month. MINI brand sales up 44.2 percent for February.
WOODCLIFF LAKE, N.J., March 3 /PRNewswire/ -- The BMW Group in the U.S.
(BMW and MINI combined) today reported February vehicle sales of 24,190,
slightly down by 1.8 percent from the 24,642 vehicles sold in the same
month of 2007. Year-to-date, BMW Group sales are down 11.5 percent, to
41,125 vehicles versus the 46,453 sold in the first two months of 2007.
The result reflects BMW Group's expectations for the month. Upcoming
new products like the BMW 1 Series Coupe and Convertible, BMW's Sports
Activity Coupe X6, and the new twin-turbo charged Advanced Diesel engines
for the 3 Series and the X5 all arriving later this year will push sales
volumes again. MINI continues its success story in the U.S. with the launch
of its third variant - the all new MINI Clubman - which hit the showrooms
in February.
BMW Brand Sales
BMW brand sales were down 6.7 percent, to 20,775 vehicles compared to
22,274 vehicles sold during February 2007. Year-to-date, BMW reported sales
of 35,250 vehicles compared to the 42,035 reported in the same period a
year ago, a decrease of 16.1 percent.
BMW Automobile Sales
Monthly sales of BMW brand automobiles decreased 8.5 percent in
February, to 15,869 versus 17,342 in 2007. For the first two months
combined, BMW automobile sales decreased 18.1 percent to 26,922 versus
32,870 reported in the same period last year.
BMW Sports Activity Vehicles
Sales of BMW Sports Activity Vehicles were slightly down 0.5 percent
for the month, to 4,906 vehicles compared to the 4,932 reported last
February. Year-to-date, BMW SAV sales are down 9.1 percent to 8,328
vehicles from 9,165 in 2007.
MINI Brand Sales
MINI USA reported a 44.2 percent increase in February sales, to 3,415
cars compared to 2,368 cars sold in the same period a year ago. MINI USA
also reported sales of 5,875 for the first two months of 2008, an increase
of 33.0 percent over the 4,418 sold in the same period a year ago.
Sales BMW of North America, LLC, February 2008
Feb Feb YTD YTD
2008 2007 % 2008 2007 %
BMW brand 20,775 22,274 -6.7 35,250 42,035 -16.1
BMW passenger
cars 15,869 17,342 -8.5 26,922 32,870 -18.1
BMW light trucks
(SAVs) 4,906 4,932 -0.5 8,328 9,165 -9.1
MINI brand 3,415 2,368 44.2 5,875 4,418 33.0
TOTAL Group 24,190 24,642 -1.8 41,125 46,453 -11.5
Sales BMW of North America, LLC, February 2008
YTD YTD
Feb 08 Feb 07 % Feb 08 Feb 07 %
3 Series 8,943 11,735 -23.8% 15,787 21,934 -28.0%
Z4 Roadster and Coupe 524 566 -7.4% 887 1,038 -14.5%
5 Series 4,442 3,482 27.6% 7,213 6,813 5.9%
6 Series 458 544 -15.8% 823 1,067 -22.9%
7 Series 1,502 1,015 48.0% 2,212 2,018 9.6%
BMW passenger cars 15,869 17,342 -8.5% 26,922 32,870 -18.1%
X3 1,367 2,015 -32.2% 2,458 3,802 -35.3%
X5 3,539 2,917 21.3% 5,870 5,363 9.5%
BMW light trucks (SAVs) 4,906 4,932 -0.5% 8,328 9,165 -9.1%
BMW brand 20,775 22,274 -6.7% 35,250 42,035 -16.1%
Cooper Hardtop 2,258 1,957 15.4% 4,415 3,626 21.8%
Cooper Convertible 454 411 10.5% 757 792 -4.4%
Cooper Clubman 703 0 703 0
MINI brand 3,415 2,368 44.2% 5,875 4,418 33.0%
TOTAL BMW of North
America, LLC 24,190 24,642 -1.8% 41,125 46,453 -11.5%