The BMW Group experienced growth on all continents in November and achieved another record month in sales. With 170,932 (prev. yr. 138,954) BMW, MINI and Rolls-Royce brand automobiles delivered worldwide, sales were 23.0% higher than in the same month last year. It was also the best first eleven months for the company, with sales up 10.1% compared to the same period last year. A total of 1,664,088 BMW Group vehicles were delivered during this time (prev. yr. 1,510,857), just short of the total number of vehicles delivered in the whole of 2011 (1,668,982).
Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing BMW: “Our attractive product portfolio continues to be in strong demand right across the globe and we have achieved another record month in sales. The success of our models proves the strength of our premium brands and that we are building the vehicles people desire. We posted solid gains in many of our markets last month and we aim to continue the momentum. This puts our record sales target for 2012 well within reach and we will once again be the number one premium car company worldwide.”
BMW brand worldwide sales increased by 26.4% in November to 145,452 vehicles (prev. yr. 115,106). Sales of the BMW X3 remained strong with 14,653 units delivered last month (prev. yr. 11,397/ +28.6%). The current BMW X3 has been one of the growth drivers for BMW over the past two years, with over 250,000 BMW X3 vehicles delivered to customers since its launch in November 2010. Sales for the current BMW X3 have risen by over 23.0% compared to its predecessor in the same period of time. The BMW X1 continued its momentum with sales climbing by 37.3% to 14,711 vehicles (prev. yr. 10,714).
Demand for the BMW 1 Series remained high, with sales climbing 37.3% to 20,914 units (prev. yr. 15,234). Strong gains were achieved by the BMW 3 Series, with sales jumping by 35.7% to 40,700 vehicles last month (prev. yr. 29,998). The new BMW 3 Series Touring contributed to this growth with 7,766 units sold last month, an increase of 35.3% compared to the previous year (5,739). Sales of the BMW 5 Series increased by 28.1% to 30,232 vehicles (prev. yr. 23,607) and demand for the BMW 6 Series continued to be strong with 2,166 vehicles delivered last month (prev. yr. 1,391/ +55.7%).