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You did not think BMW was going to take Audi's recent advertising campaign sitting down, did you?

Well if you did, guess again.

Last week the Spies brought you the latest ad campaign from Audi, which directly targeted BMW's three recent losses in Car and Driver to Audi's S4, A6 and Q5.

But look what we have here. Arriving in a little birdie's mailbox was a recent BMW deal targeting current Audi owners. It is a $1,500 credit that can be combined with any other BMW offer currently going on.

I think my favorite lines are: "Leave those Audi maintenance bills behind," and "Try on a new 3-Series, recently named to Car and Driver's 10Best list for an unmatched 19th year in a row."

Is this genius or what?

Discuss...

**Read the details of the mailer below in the picture**







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BMW Launching Direct Strike On Current Audi Owners - Is THIS Enough To Make Them Defect?

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