he BMW LayerON is a design study of a futuristic rental vehicle which can be customized in shape by means of electrically controlled outer panels. It was created by students at The European Institute of Design in Turin, Italy. The three designers are Aydar Nigmatullin(Russia), Patrick De Laet Moreno(Spain) and Rocco Sergio D’Argento (Italy).
Back in August, we wrote an article on a contest sponsored by BMW where students at the European Institute of Design were creating 2015 BMW concepts. The students’ job was to interpret the language, evolution and the trademark essence, in view of the company’s future perspectives.
The project BMW LayerOn was developed in two stages, first they focused on future world and society.
“We noticed that the world ‘goes virtual’ : people buy less and rent more. The post-industrial society is characterized by the vast use of services and, respectively, decreased purchase of goods.”
“We imagined that future generations will go further following this trend. And they would like to have a rental car when they need it rather than to buy one.”
More here(including videos)
Read Article