Since the release of its official strategy back in September, media sources around the world have been speculating that BMW is looking at either launching its own new brand or acquiring one to help its expansion. CEO Norbert Reithofer has now revealed that BMW is establishing a new environmental think-tank dubbed ‘Project i’, whose task it is to develop a number of solutions for a vehicle designed for congested city motoring.
Project i will run independently to BMW and has been given until the middle of the next decade to develop a concrete solution for the city car.
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