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Boost it!

BMW Retaining “The Ultimate Driving Machine” Slogan After All

PlanoA4 submitted on 8/10/2006 Official Bell & Ross Timestamp: 9:00:40 AM

10 user comments | Category: Spy Shots | Source: www.autospies.com

Tag Link: BMW Slogan

Several Sources are now reporting the “The Ultimate Driving Machine” solgan for BMW will remain after all.

Eric Webber, the communications director at the automaker’s new advertising agency, GSD&M set the record straight on our previous post, taking Advertising Age columnist Al Ries to task for his proclamation that BMW was ashcanning the slogan. According to Webber, “Ries took some bad information and then compounded the problem by making poor assumptions based on comments that he did not even try to verify.” Ouchie.

BMW’s new “A Company of Ideas” campaign is not an attempt to supplant the existing slogan, it’s a “positioning statement” designed to complement it.



BMW Retaining “The Ultimate Driving Machine” Slogan After All

About the Author

PlanoA4

Vorsprung durch Technik

— PlanoA4 (View Profile)


User Comments

BM3W

The slogan will be along the lines of the new commercials...

"As an independent company we let great ideas live to become the Ultimate Driving Machine"

— BM3W (View Profile)

Posted on 8/10/2006 11:39:34 AM | reply to this comment | Votes: 1   

PlanoA4

Will- Porn? Whatever gets their rocks off. I guess when they the new 3 series is sexy, they take it to a new level.

— PlanoA4 (View Profile)

Posted on 8/10/2006 12:03:17 PM | reply to this comment | Votes: 1   

M53R

HORAY ,CHEERS

— M53R (View Profile)

Posted on 8/10/2006 3:26:13 PM | reply to this comment | Votes: 1   

krzykarl

Thank god for that.... changing that slogan would have taken a lot away from this brand!!!

— krzykarl (View Profile)

Posted on 8/10/2006 3:45:23 PM | reply to this comment | Votes: 1   

1relenthless5

man do i feel relieved they're not changing the slogan. like krzykarl said it would have taken a lot away from bmw!!!

— 1relenthless5 (View Profile)

Posted on 8/10/2006 5:17:31 PM | reply to this comment | Votes: 1   

S4Super

BMW should change its slogan to: "BMW & Crack: Both overpriced, same effect."

— S4Super (View Profile)

Posted on 8/10/2006 10:27:14 PM | reply to this comment | Votes: 1   

jochet

I guessing those who critisize and demean BMW as a brand, have never owned one. Yes these cars are exspensive, but they're worth every cent because nothing drives like a BMW.

— jochet (View Profile)

Posted on 8/11/2006 9:41:04 PM | reply to this comment | Votes: 1   

M53R

jochet said it all.

— M53R (View Profile)

Posted on 8/16/2006 4:39:23 PM | reply to this comment | Votes: 1   

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