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Bayerische Motoren Werke AG (BMW), the world’s largest maker of luxury vehicles, is targeting higher sales this year after widening its lead over Audi AG and Daimler AG (DAI)’s Mercedes-Benz in 2012.


Deliveries of the namesake BMW brand rose 12 percent to a record 1.54 million cars and sport-utility vehicles last year, the Munich-based manufacturer said today in a statement. That compares with growth of 12 percent to 1.46 million at Volkswagen AG (VOW)’s Audi and 4.7 percent to 1.32 million at Mercedes.


BMW’s deliveries will probably rise 4.6 percent to 1.58 million vehicles this year, according to IHS Automotive, allowing it to defend the top spot, which both Mercedes and Audi have vowed to take by the end of the decade.

Even with the debt crisis depressing sales in Europe, Germany’s luxury-car makers have maintained growth by tapping demand in the U.S. and China. Total deliveries for the world’s top three upscale brands are forecast to increase in 2013, while mass-market competitors in Europe are bracing for the sixth straight year of weaker sales.

“We enter the new year with positive momentum,” Ian Robertson, BMW’s sales chief, said in the statement. “Despite the prevailing headwinds in some markets, we aim to achieve another record year in sales in 2013.”
BMW’s deliveries will probably rise 4.6 percent to 1.58 million vehicles this year, according to IHS Automotive, allowing it to defend the top spot, which both Mercedes and Audi have vowed to take by the end of the decade. Audi’s sales may stagnate, while Mercedes closes in on the No. 2 ranking with a 6.7 percent gain to 1.44 million cars, according to IHS.

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BMW Targets 2013 Sales Record After Lead Over Audi Widens

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