BMW To Respond To Audi S3 With 1-Series M Model

BMW is looking at a new M model below the M3, according to highly placed sources from inside the firm’s M division, who suggest the new car has been favoured over a BMW supercar.

Based on the next-gen 1-series, the new car will be designed to introduce younger customers to new M cars. It would compete with cars such as the next-generation Audi S3, with pricing starting at around £32,000.

“We’re conscious that our existing customers are gravitating towards larger and more expensive models such as the X5/X6 M,” said an M division source. “We’re looking at ways to attract new customers to the brand, and an entry-level model is part of those plans.”


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