Based on next generation 1er platform
It is the compact segment that will experience high growth and by basing the car upon the next 1er platform costs can be measured across the base that is why the next 1er will offer more expansion in the premium compact segment and offer variants using Mild Hybrid , Full Hybrid , diesel and petrol to fulfill the customers requirements.
BMW need something like a hybrid roadster or coupe in this segment to show a complete 180 approach from the conventional choices customers are faced with regarding hybrids. They are small compact and conventional , overall they have fulfilled a purpose, but the design or concept says nothing else but sensible. Offering an unconventional Sports car in place of a typical compact hybrid will allow BMW to promote an enticing new medium of what a hybrid can be when removed from the original question.
BMW wants to use the next 1er to expand its range of small premium cars , BMW reckon there is demand for a small , substantial powered small sports car and also something unconventional is required for eco lifestyles , rather than conventional cars that are only about one purpose. The car will retain the typical BMW platform and drive train for front engine and rear wheel drive. The new 1 Series platform is flexible to allow modular changes and switch from either front-rear drive or front or rear mounted engines. The 1 Series platform for the Z2 will be used for both a small Roadster and a Coupe.
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