19 Votes

BMW and Daimler plan to swap 7% stakes in their companies

BMWBlog submitted on 3/8/2009 Official Bell & Ross Timestamp: 5:04:10 PM

28 user comments | Category: Spy News | Source: | SOURCE: www.bmwblog.com

Tag Links: BMW, Daimler

Interesting news this morning, according to the German magazine Der Spiegel, BMW and Daimler plan to swap 7% stakes in their companies.

Some of you might know that the Quandt family owns 46 percent of BMW and has Suzanne Quandt, who has multiple degrees in marketing, actively involved in the daily activities.

On the other hand, the Quandt family fears that Daimler would launch a takeover of BMW, similar to what happened to Daimler in 1998. They oppose the cross-ownership, but they agree on the proposed cooperation for purchasing components and sharing them between the two brands.

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— BMWBlog (View Profile)

User Comments

MB, Audi and BMW have many parts made in Japan (especially denso, hatachi) and guess what they still fail like they fail on Toy/Leksis.

— kpaxx (View Profile)

Posted on 3/9/2009 12:20:00 PM | reply to this comment | Votes: 2

ALL auto makers have japanese parts
— 1UAW (View Profile)

Posted on 3/10/2009 6:37:23 PM | reply to this comment | Votes: 0

This is how Japanese parts makers were hoisted into the modern world:

"Japan Electronic Control System Co., Ltd. ("JECS") was formed in June 1973.[1] It was a joint venture between Robert Bosch GmbH, Nissan Motor Co. and Diesel Kiki Co., Ltd.. It enabled Nissan to use Bosch's engine control technology, and gave Bosch access to the Japanese market. JECS later expanded to manufacture many other automotive parts besides EFI systems."

http://en.wikipedia.org/wiki/Japan_Electronic_Control_System_Co.

-

“1984 June. In order to enable Bosch antilock braking system ABS to enter the Japanese market, Nippon ABS Ltd. is formed, a joint venture between Robert Bosch GmbH and Nippon Air Brake Co. Ltd. (renamed to NABCO Ltd. in 1992, current Nabtesco Corporation).”

http://www.bosch.co.jp/en/japan/history/

— TurboSpyder (View Profile)

Posted on 3/10/2009 7:49:32 PM | reply to this comment | Votes: 1

ALL this does is solidify them working together such as the dual mode hybrids. I dont see them sharing platforms at this time but transmissions, engine tech and R&D seem most likely.
— NItePhire (View Profile)

Posted on 3/9/2009 12:33:38 PM | reply to this comment | Votes: 1

The Quandts oppose it and I must agree with them. Daimler is not good for BMW and I fear a loss of indentity for BMW in the long run. MB is in the worst position of the three global premium automakers. Plus, BMW and MB do not have the same culture. BMW is better off doing their own thing and forming alliance but not swapping shares.
— VISO (View Profile)

Posted on 3/9/2009 12:35:57 PM | reply to this comment | Votes: -3

"Daimler is not good for BMW and I fear a loss of indentity for BMW in the long run."

Really? Did the fact that BMW used GM automatic transmissions ruin their identity? I think not.
— Wimmer (View Profile)

Posted on 3/9/2009 1:10:59 PM | | Votes: 8

Sailor, ordinarily I at least somewhat agree with you, but how exactly did the Quant family cause the entire worldwide economic crisis?
— JRobUSC (View Profile)

Posted on 3/9/2009 1:24:45 PM | | Votes: 3

Bad move on Benz's part... not in their best interest to align themselves with the same supplier as BMW... bimmer parts disintegrate or snap off after 4-5 yrs :)
— sector (View Profile)

Posted on 3/9/2009 1:56:38 PM | reply to this comment | Votes: -1

If what you say is true how is it possible then for the BMW cars to still drive like new after 10-15 years of hard use. Built quality of cup holders is not that important, you know.

I think what you meant is Lexus/Infiniti/Acura when you mentioned parts disintegrating. Japanese cars are not known for their longevity, that's for sure.
— Star (View Profile)

Posted on 3/9/2009 3:01:22 PM | | Votes: -1

Yes, that's why Lexus/Infiniti/Acura cars do so well in the JD power long term studies and why their resale is very high. Remember, at you not with you...
— _43LE (View Profile)

Posted on 3/9/2009 3:42:35 PM | | Votes: -3

Lexus/ Infiniti/Acura are not doing good in long term reliability studies and they have poor resale value compare with the German brands. You failed again, 43LE.
— Star (View Profile)

Posted on 3/9/2009 5:09:42 PM | | Votes: 3

Star, I thought you said you weren't responding to me anymore, I guess you're also a hypocrite. Anyways, Infiniti was just rated as having higher resale than BMW.

Luxury Brand Residual Value Rankings
http://www.autospies.com/news/Honda-And-Acura-Top-Redisdual-Value-Rankings-37853/

Rank Brand
1 ACURA
2 LEXUS
3 AUDI
4 INFINITI
5 LAND ROVER
6 BMW
7 PORSCHE
8 MERCEDES BENZ

Also, VDS JD power (long term): Lexus.

Don't try to push your crap, no on believes you anymore. At you not with you...
— _43LE (View Profile)

Posted on 3/9/2009 5:41:49 PM | | Votes: 1

You are such a geek...Take a look in classifieds, dorkydork and see the REAL resale values, instead of believing whatever c**p you are fed by "JD brainwashed America", like sheep. If your source of information about cars is CR, JD Power, Forbes or CNET you can go pound sand somewhere else. In real life Infiniti or Acura resale values are extremely poor. They sell at auctions for pennies and are nowhere as desirable and valuable as BMW cars. What a dork you are LE43.
— Star (View Profile)

Posted on 3/9/2009 8:30:22 PM | | Votes: 3

When i sold cars we did not go by kelly blue book or JD powers, we looked at what we could buy them for at the auction and it was way less than what any magazine said.
— 1UAW (View Profile)

Posted on 3/10/2009 6:42:19 PM | | Votes: 0

Last year VW had the best resale value of ALL automakers.

http://online.wsj.com/article/SB119500709742992309.html.html?mod=autos_feature_articles
— TurboSpyder (View Profile)

Posted on 3/10/2009 7:58:47 PM | | Votes: 1

Parts sharing would be advantageous for both companies. Many of the unseen bits of either car makers are essentially the same and most times built by the same supplier (usually Bosch) with minor differences. You cant tell me that sharing solenoids and switchgear is going to rob the soul of a company...
— Threepoint1415926 (View Profile)

Posted on 3/9/2009 5:13:21 PM | reply to this comment | Votes: 2

Queen bee Quandt has multiple degrees in marketing. No wonder BMW's marketing dept can con so many people into thinking their econoboxes are special.

Atleast when MB owns BMW, there'll be 50% fewer cheap German pretender cars zipping along like they leased the road.
— huu76 (View Profile)

Posted on 3/9/2009 8:21:07 PM | reply to this comment | Votes: -4

Huu, then the Japanese manufacturers should really stop using BMWs as their benchmark when designing new cars.
— TurboSpyder (View Profile)

Posted on 3/10/2009 8:01:34 PM | | Votes: 1

Sure, if you want to pretend the Germans haven't started copying the Japanese. Try visiting reality sometime unless you're scared.
— huu76 (View Profile)

Posted on 3/10/2009 10:55:58 PM | reply to this comment | Votes: 0

I don't know why the German manufacturers would start benchmarking Japanese cars. German cars still win 90%+ of the magazine comparos against their Japanese competitors and Japanese manufacturers win pretty much nothing in international races/race series each year. Seems to me that it would be a recipe for failure.
— TurboSpyder (View Profile)

Posted on 3/11/2009 12:52:01 PM | | Votes: 1

btw, Lexus has go its own formula now. Socalled experts just can't handle the fact that Japan nolonger wants or needs to copy the Germans.

Even the Americans are benchmarking Japanese cars now.
— huu76 (View Profile)

Posted on 3/10/2009 10:59:24 PM | reply to this comment | Votes: 1

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BMW and Daimler plan to swap 7% stakes in their companies

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