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BMW and Toyota Recognized as Automotive Online Marketers of the Year
JD Power and Associates has named BMW and Toyota Motor USA as the 2007 Automotive Online Marketers of the Year. This marks the second consecutive year in which the two manufacturers have received the award, which was presented today at the J.D. Power and Associates Automotive Internet Roundtable at the Red Rock Casino, Resort and Spa in Las Vegas, Nev.

The Online Marketer of the Year Award is based on competitive performance metrics drawn from J.D. Power and Associates’ studies on automotive Internet marketing, including the New Autoshopper.com, Used Autoshopper.com and Manufacturer Web Site Evaluation studies.

The New Autoshopper.com Study is based on the self-reported shopping habits of 29,272 new-vehicle buyers, and offers insightful and extensive analysis of automotive buyer trends and online consumer behavior. The Used Autoshopper.com Study examines feedback from 12,317 customers who registered a used vehicle in January or February 2007. Both studies examine the types of information shoppers utilize during the online vehicle selection process. The Manufacturer Web Site Evaluation Study measures shopper satisfaction with the usability of automotive manufacturer Web sites and is based on a comprehensive survey of 10,773 new-vehicle shoppers who indicated they would be in the market for a new vehicle within the next 24 months.

Recipients of the Online Marketer of the Year award were selected based on their demonstrated effectiveness at bringing visitors to the brand’s Web site; converting those visitors into purchasers; achieving superior market share (relative to total) among automotive shoppers who use the Internet in their shopping process; and consumer evaluations on the usefulness of the brand’s Web site while shopping.

“To achieve this recognition for a second consecutive year truly speaks volumes in both BMW and Toyota’s accomplishments regarding online marketing and meeting the needs of new-vehicle shoppers,” said Gene Cameron, vice president of media solutions at J.D. Power and Associates. “Considering the range of challenges each manufacturer faces on the Internet, we are pleased to highlight these online automotive marketers as they continuously strive for excellence.”

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BMW and Toyota Recognized as Automotive Online Marketers of the Year



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PorschinatorPorschinator - 10/18/2007 5:03:13 PM
+1 BoostDrop the Boost Up the Boost
No surprise. Toyota has great marketing and is in touch with young and old buyers. Other auto manuf should learn from this.

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EnnNorakEnnNorak - 10/19/2007 10:19:53 AM
+2 BoostDrop the Boost Up the Boost
A great auto marketer is one who makes it easy for me to do business with his company. That means publishing a complete breakdown of dealer cost on the company's website and allowing me to make a true cost-plus offer to the dealer. I buy all my cars at cost plus and I hate the process of finding the right dealer and making sure he is fully disclosing everything including all factory to dealer incentives. There are too many crooks in this business. I really don't see any good auto marketers out there. I have not yet found any auto company that deserves a marketing award.

The process of playing one dealer against another wastes too much valuable time for everyone involved. Dealers should simply be order takers on a small commission. There is no purpose in having car salesmen as too many of them have minimal product knowledge and seem to hinder rather than help the purchasing process.

It would be best for consumers to simply order the car directly from the manufacturer over the Internet and designate a dealer to be the service and delivery agent. The factory could then pay the dealer a small fully disclosed commission on the sale.


amazinBimmeramazinBimmer - 10/18/2007 9:04:50 PM
0 BoostDrop the Boost Up the Boost
another win by BMW.. getting tiring...

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