According to Friedrich Eichiner, a BMW’s board member for corporate and brand development, BMW will decided by the end of the year whether or not it wants to sell engines and other components to rival automakers. When asked if he meant GM, Daimler and Fiat, Eichiner said: “We are talking with those companies you mentioned.”
Selling engines and other components to other automakers is part of CEO Norbert Reithofer’s Number One strategic plan to boost profitability. Selling engines to GM and Fiat, BMW will be able...
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