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Tags: BMW, 1, Series

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BMW expects rising U.S. fuel prices to help sell 1-Series
BMW hopes that rising fuel prices will help the sales of the new BMW 1-Series coupe in North America. At the recent press launch of the 1-Series in Sweden, BMW’s Falko Radomski said “We believe there is a change happening in this market. Increasing fuel prices mean that customers are becoming more interested in fuel efficient cars.”

Radomski said that BMW expects a large part of the 1-Series coupe sales to come from the US. Pricing for the U.S. has not been announced as of yet but the coupe is estimated to start from the low to mid $30,000s range while the convertible... Read Article
BMW expects rising U.S. fuel prices to help sell 1-Series



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rg12345rg12345 - 10/19/2007 10:34:58 AM
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How come?
Having the same engines and about the same weight as 3-series, what is the difference is fuel consumption?

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Bmw8terBmw8ter - 10/19/2007 10:49:59 AM
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I was wondering that myself. Why the heck would they purposely underrate the performance of this car, when we already know what the engine is capable of? BMW must really think people are idiots.


Bmw8terBmw8ter - 10/19/2007 10:50:51 AM
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It won't be too much lighter than the 335.


rg12345rg12345 - 10/19/2007 11:55:29 AM
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I heard 90 pounds. That's not really lighter, maybe will help with 0.5mpg.


Bmw8terBmw8ter - 10/19/2007 12:09:43 PM
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I came across that post on another thread just after I made that last post.


DaHarderDaHarder - 10/19/2007 2:14:50 PM
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WOW!

If this is factual, and BMW believes the automotive buying public is stupid enough to fall for this nonsense... 'It's smaller, so it must get better gas mileage.'

Shame On Them!


EnnNorakEnnNorak - 10/20/2007 10:54:57 AM
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Once you get below a certain threshold in size and it becomes a comfort issue, fuel economy no longer motivates people to buy.


zombie8zombie8 - 10/26/2007 5:58:52 PM
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I could forgive their assumption that at the prices BMW charges for their cars, people still care that much about gas prices (I'm sure it's still an annoyance). But unless they plan on at least offering a diesel in U.S.-bound 1-series, they can bite me.

As upset as I am about their assumption that we're all stupid, I'm still really tempted by the 135.


chuck717chuck717 - 10/19/2007 1:28:05 PM
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Wow is this a laugh gas savings on a mid 30's to mid 40's (conv) entry level car. I guess the college kid who has to drive 30 miles to work and school can't wait to pay those prices, insurance, and maintance to maybe get a couple more miles to gallon then a 3 series?
BMW, if you are or where serious about a mass produced econo machine that wears the BMW badge why didn'y you make a high milage low maintance cheap insurance car at 22k to 28k, then we can start talking about savings for the entry level middle income people, all this thing will appeal to is the upper and rich parents who will buy Johnny and Jane a BMW very few else will be able to afford this so called starter car???

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DaHarderDaHarder - 10/19/2007 4:27:47 PM
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The moment BMW decided that they'd place ONLY high-powered 6-cylinders in this vehicle, was the time they made it clear that all the 1-series will serve as is an excuse to charge even more exorbitant prices for the 3-series.

1-Series (High 20k to 40k)

3-Series (I cringe to even think about it!)

Note: Which is not to say that it won't be one of the finer handling/fastest BMW vehicles ever, it'll just be over-priced.


Bmw8terBmw8ter - 10/19/2007 5:35:37 PM
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this car won't even scratch the $20k's.....it'll start in the low $30k's.


S4cabriofoxoneS4cabriofoxone - 10/20/2007 11:04:28 AMView My AgentSpace
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Yes, it was announced that the 128i convertible will start at $40K. Ridiculous! You could get a 335i coupe instead!


07mcs07mcs - 10/19/2007 7:14:40 PM
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If BMW expects rising U.S. fuel prices to help sell 1-Series, they better check their scales, as the 1 series is not that much lighter than the 3 series, it's price is not low and has a smaller interior space than the 3 series. They can expect to sell the 1 series based on its handling ability and because is the spiritual successor to the 2002ti. I am not saying that the 3 series engine is not fuel efficient, is just that the 1 series will not be considerably more fuel efficient than the 3er.

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MonkMonk - 10/21/2007 1:08:02 AMView My AgentSpace
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Well, please don't say all Americans are smart here. We sometimes fall for the silliest of traps. *cough cough* Iraq War *cough cough*

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