BMW gives away audio books in marketing play

what are you guys talking about?
virtually all new cars today are amazingly reliable.

— enthusiastx11 (View Profile)

Posted on 8/6/2007 3:32:11 PM | reply to this comment | Votes: 0   

what highway is that? You are still asleep. That is a moronic thing to say. I drive the highway in chicago 40 miles everyday to work and have not seen a BMW on the side of the road. Nor have I had any problems in the 6 BMW's that I have owned.

— BMW4me4ever (View Profile)

Posted on 8/6/2007 2:48:59 PM | reply to this comment | Votes: -4   

Of course it's okay for the Germans to market their products through special advertising ploys, but Lexus isn't allowed to try and sell cars without being "cheesy." Sounds to me more like jealousy at Lexus's superior marketing tactics...

— Will_ (View Profile)

Posted on 8/6/2007 2:50:01 PM | reply to this comment | Votes: 4   

O6Gs300 ... when BMW did the video's " The Hire " series is was about the performance of each BMW model and they tied it into a story that had action & drama into it ... Lexus puts on an orchestra showing off their sound system. Has nothing to do with the drive of the car. That would be a great idea if I was interested in a home theatre system, but in a car. Who is going to have the music load enough to where it matters? What sort of benefit does the concert promote?

— BMW4me4ever (View Profile)

Posted on 8/6/2007 6:19:27 PM | reply to this comment | Votes: 0   

Good point, BMW4me4ever. Cookie for you.

— Auto_expert (View Profile)

Posted on 8/6/2007 9:46:28 PM | reply to this comment | Votes: 0   

this is just an extension to the WILDLY successful BMW films that were watched by tens of millions a few years ago.

i don't think audio will be nearly as sexy as films though..

— enthusiastx11 (View Profile)

Posted on 8/6/2007 3:30:46 PM | reply to this comment | Votes: -5   

What’s up with all that bs about Lexus this and BMW that, ya’ll need to cut out that shit, we all know that Lexus is the best luxury car and America they dominated the market for last 10 years, Lexus is the number one selling luxury car and America case close.

— luxuryboyzz (View Profile)

Posted on 8/6/2007 5:59:21 PM | reply to this comment | Votes: 0   

luxury ... clarification in order ... luxury cars = BMW #1 and no one close .... Luxury Suv's = Lexus and no one close ....

— BMW4me4ever (View Profile)

Posted on 8/6/2007 6:14:26 PM | reply to this comment | Votes: -1   

06gsSAD your truly young in the mind, you put the name of lexus to shame,sad.

BMW #2 MB#1

— xj13 (View Profile)

Posted on 8/7/2007 7:35:43 AM | reply to this comment | Votes: 0