BMW loses 'M' battle with Infiniti

Didn't Infiniti come out with an M before BMW? I don't see why BMW is even sueing. Infiniti should sue BMW.

— david989 (View Profile)

Posted on 8/8/2007 10:38:23 AM | reply to this comment | Votes: -22   

BMW had the M1, M3 and M5 before Infiniti even existed.

— mmmpowr (View Profile)

Posted on 8/8/2007 10:41:48 AM | reply to this comment | Votes: 12   

"inferior and more modestly priced models" lol, gotta love that German sense of humour.

— Kinger (View Profile)

Posted on 8/8/2007 10:48:37 AM | reply to this comment | Votes: -2   

The first Infiniti M car was the M30 in 1990. It looked something similar to a Nissan 240sx convertible. BMW established the M division in 1972.

— Alec (View Profile)

Posted on 8/8/2007 10:55:01 AM | reply to this comment | Votes: 6   

which is probably a good thing.
nissan could have done the same to bmw in reverse, with the Z.

— tekknikal (View Profile)

Posted on 8/8/2007 11:13:18 AM | reply to this comment | Votes: 3   

M Power!

— candywhite (View Profile)

Posted on 8/8/2007 11:18:41 AM | reply to this comment | Votes: 0   

This is similar to Infiniti suing Audi for use of the Q designation. And Infiniti lost in that case.

— Agent009 (View Profile)

Posted on 8/8/2007 11:33:12 AM | reply to this comment | Votes: 4   

I don't think you can trademark a letter of the alphabet or numbers by themselves.
Ford lost the battle ot the GT40, because of the way the name was constructed. GT was fine, but not the same combo. If Nissan used M1, M3 or M5 that would have been a problem, but no one owns the letters in the Alphabet, so sorry Bimmer Infinity is bringing the heat up your azz, take it like a champ. Stop the cheap shots paper trashing when you know very well they are causing problem for you on the streets.

Bimmer didn't worry about that before, but now the new G is causing problem for the 3series and now we have a problem? Get a life Bavaria!!

— silverarrow2 (View Profile)

Posted on 8/8/2007 11:34:10 AM | reply to this comment | Votes: 9   

A company can use whatever letter they want since all luxury manufactures pretty much use letters to describe their cars, make good products and don't worry about the stupid letter.

— mikeydred20 (View Profile)

Posted on 8/8/2007 12:24:06 PM | reply to this comment | Votes: 2   

if lexus starts called their cars "3-series" and "5-series"...they yes.

by your logic, hyundai should have a right to use RX and LS no? they're just letters right?

— enthusiastx11 (View Profile)

Posted on 8/8/2007 8:08:18 PM | reply to this comment | Votes: 1   

What a stupid comment, RICEMASTER you really are an igmorant, clueless moron.

— Kinger (View Profile)

Posted on 8/8/2007 1:14:07 PM | reply to this comment | Votes: 2   

What a stupid comment, RICEMASTER you really are an ignorant, clueless moron.

— Kinger (View Profile)

Posted on 8/8/2007 1:14:12 PM | reply to this comment | Votes: 3   

Call me when Infiniti has a 500 horsepower V10, and a consumer willing to spend more than $60k for an Infiniti.

— pushrod27 (View Profile)

Posted on 8/8/2007 3:15:41 PM | reply to this comment | Votes: 1   

clueless.
clearly never driven an M (the real one).

— enthusiastx11 (View Profile)

Posted on 8/8/2007 8:09:30 PM | reply to this comment | Votes: 1   

They already have. It's not a V-10 and no, It doesn't make 500hp, only 473. But get this, it won't be an Infiniti... are you sitting down? it will be a Nissan, and it will cost about $70k. Guess what? There are already people lining up to buy it... isn't this a crazy world??!!

— 07G35J (View Profile)

Posted on 12/26/2007 2:54:22 PM | reply to this comment | Votes: 1   

it's clearly a ripoff of BMW M. The funny thing is BMW came out with M decades ago, and now every manufacturer wants their own performance letter. (V, M, R, etc) It's lame to say the least.

— phantom330 (View Profile)

Posted on 8/8/2007 2:44:19 PM | reply to this comment | Votes: -3   

This isn't nearly as lame as Honda suing Ford over their MKX, saying the name was too close to MDX

— sold2early (View Profile)

Posted on 8/8/2007 2:45:01 PM | reply to this comment | Votes: 0   

Maybe BMW should ask Nissan nicely to NOT use the "M" word on their M35 and M45, Nissan might agree change their mind ;) LOL......................

— Lexus (View Profile)

Posted on 8/8/2007 3:05:46 PM | reply to this comment | Votes: 1   

This is the perfect example how the Japanese copies the German car makers. They cant seem to do anything on there own without us. It could have been called H45,I45,K45,L45,N45, or V45. Whats next, Lexus will copy Mercedes and have a name FMG for tuned engines in the future.

— BentleyGT (View Profile)

Posted on 8/8/2007 3:43:52 PM | reply to this comment | Votes: -1   

lowly plebian? You mean the only brand that actually competes with the 3 series you beat off to every night? (The picture taped to your wall, because you dont really own one, do you?)

— M35MT (View Profile)

Posted on 8/8/2007 4:58:33 PM | reply to this comment | Votes: 1   

spies whould changed the title, it should read, "infinti won the battle with BMW"

— pchera01 (View Profile)

Posted on 8/8/2007 5:58:08 PM | reply to this comment | Votes: 0   

BMW should have won easily. BMW has had M before Infiniti even existed as many have said before me.

— audirevolution (View Profile)

Posted on 8/8/2007 9:27:49 PM | reply to this comment | Votes: 0   

They mean inferior to their Motorsport cars, not regular BMWs.

— Mercedes (View Profile)

Posted on 8/9/2007 2:21:15 AM | reply to this comment | Votes: 3   

BMW will just try to take this to Supreme Court, but it's a waste of money, because they can't copyright a freaking letter. If that were the case, you wouldn't see everyone with "S" or "R" or "Type-S" or "Type-R" models, would you?

BMW is just mad that the competition is catching up, and catching up fast.

Plus, if BMW does win, I wouldn't be surprised to see Nissan turn around and sue for BMW's use of "Z" for the same reason.

See what happens when you're a cocky bunch of Germans?

— WickedRabbit (View Profile)

Posted on 8/9/2007 2:04:25 AM | reply to this comment | Votes: 1   

remember the MB ML? they had to call it the ML because BMW had the letter M in their lineup.

The Nssan Z cars had a number 240Z i believe, then i find it ok that BMW uses the Z in front of a 3 or 4 or 8. Like Infiniti does and accepted by BMW on the M45 and M35.

— MPowerDK (View Profile)

Posted on 8/9/2007 3:16:07 AM | reply to this comment | Votes: 2   

Those cocky Germans..I am so sick of them thinking they are far more superior than any brand for that matter.
I've driven the new 335i and the 545i, I mean, don't get me wrong, they're some of the best vehicles to drive, but when I sat in one the car feels a little cheap and maybe it was that whole pleather shit that they put in and the car just feels cheap. I can understand why some people wouldn't think so and thats because its a 'BMW'..how can it be cheap, right? The whole interior layout on any BMW's are just outright ugly. And let me tell you cocky ass Germans, that the M45 feels like a lot more car than the 535i with just a couple less cylinders through the lineup. Anyone who thinks that BMW is far superior than an Infiniti has got a stick his 'youknowwhat'. Just because the pricing of any BMW has been grandfather'ed through the decades, just gives them the advantage and the perception that they're better cars. If any frugal person start to compare the G35 sedan with the 3 series sedan with standard features and both drives just as well, one would think why pay more for the 'BMW' badge? They're the same car with a different facades.
Aside from this, the automotive industry do this all the time, its what they do, try to be the best. But for BMW to claim that they're just better is wrong and that's just straight up cocky and ignorant.

— SSP350 (View Profile)

Posted on 8/9/2007 9:37:57 AM | reply to this comment | Votes: 1   

Well, if you call a 2007 Cayman S underachieving...then..oh well. I wasn't justifying purchases for me personally, but as a BMW brand as a whole thats catered to the public.
Good luck with your leatherette BMW.

— SSP350 (View Profile)

Posted on 8/9/2007 3:27:51 PM | reply to this comment | Votes: 2   

Ok this is a first, we're comparing a BMW M with an infiniti.

Infiniti's current interiors "look nice" but are of inferior quality(washi material,, ohh kay). I owned an 03 G35 and that interior looked crappy AND had inferior quality, the engine was great though.

BMW interiors are ergonomic dreams, sorry it isn't tacky or flashy but you cannot doubt the quality of the product. If you believe it to be inferior you have never driven in one for more than 5 hours.

— kablaam (View Profile)

Posted on 8/9/2007 8:13:24 PM | reply to this comment | Votes: 1   

AmazinBimmer,

I usually wouldn't write a message such as I am about to, but I do wonder if I actually have something to do with the rise of this. I have seen you use the word "plebian" multiple times recently, as as of now you have yet to actually spell it correctly.

It is "plebeian".

I hope I didn't incite the use of this word when I called a certain poster's behavior "hoi polloi sort of plebeian". That is not something I care to envision.

It has come to the point on these boards where I have no other option but to believe that about 80% of those here have completely lost their minds.

— cdoke (View Profile)

Posted on 8/11/2007 6:07:52 PM | reply to this comment | Votes: 1