We’ve previously reported about BMW considering a new low-emissions minicar to help reduce its fleet average emissions levels and now new reports have emerged claiming there could be an all-new brand launched with several different models in the pipeline. Part of the reason for BMW considering such a model is the mounting environmental awareness spreading across Europe. Such a car would also give it a better standing against similar superminis being developed by rival brand Audi, and to a less extent VW.
An inside source has told reporters from AutoExpress that the new model line is being designed primarily for town use but driver appeal would still be key. The lineup will be positioned below the current Mini range and will get its own unique label, possibly Isetta or Triumph. The cars won’t feature advanced technologies such as hybrids because “that technology is reserved for larger models, such as SUVs,” the insider explained.
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