BMW outsells Audi and outgrows Mercedes

omarrana submitted on 09/07/2007 Official AutoSpies Timestamp: 2:29 PM
from: www.egmcartech.com

[64] user comments | category: Misc News

Tags: BMW, Audi, Mercedes

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BMW outsells Audi and outgrows Mercedes

BMW Group outsold Audi and Mercedes in the month of July due to increased demand for the BMW and MINI brands. Now for the month of August, BMW has outsold rival Audi and has outgrown Mercedes, making it the world’s largest premium carmaker.

Volkswagen’s Audi sold 66,400 vehicles in August, a growth of 4.2 percent. The BMW brand sold a total of 85,003 units in August for a total growth of 11.1 percent. Mercedes-Benz reported sales of 89,100 units in August thanks to the brand new 2008 C-Class, for an increase of 9.1 percent.

But taking into account BMW’s MINI brand... Read Article

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budfrogS4 - 9/7/2007 3:02:32 PMView My AgentSpace

+7 Boost

Good for BMW. But don't they always outsell Audi?

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IamEvilHomer - 9/7/2007 4:13:00 PM

-3 Boost

no and profit is down 1/3 for BMW

monkeyrun - 9/7/2007 3:21:14 PM

-4 Boost

So the news is Mini + BMW out sold Audi?

O ... K? You want an award or something?

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theoptimisticpessimist - 9/7/2007 3:41:50 PM

-5 Boost

And Audi numbers include Seat.

enthusiastx11 - 9/7/2007 8:24:31 PM

-2 Boost

nope, read the numbers.

audi BRAND sold 66,000.
bmw BRAND sold 85,000.

BMW4me4ever - 9/8/2007 10:18:59 AMView My AgentSpace

+2 Boost

BMW outsold Audi without the mini included. With mini & Rolls, BMW sold 99k units ... read the article

bintintin - 9/7/2007 4:24:44 PM

+3 Boost

I agree and I've never heard of Audi including Seat in their numbers. I think Seat sells far more cars than Audi in addition to them being at a much lower price point.

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theoptimisticpessimist - 9/7/2007 4:29:41 PM

+1 Boost

Yeah Audi does, I am a big fan of Audi & BMW by the way. Seat makes some pretty nifty little cars, but their sales have been a disappointment, they sell far less cars than Audi.

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bintintin - 9/7/2007 5:12:13 PM

+4 Boost

Can you please direct me to some info that clearly states that Audi includes Seat in their monthly and/or YTD reporting? I actually researched and visited SEAT's website and no where did they mention Audi. In fact, I saw VW. Otherwise to my understanding Lamborghini to my understanding is under the Audi group, not SEAT, and Lamborghini reports separately as well.

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theoptimisticpessimist - 9/7/2007 6:03:55 PM

+2 Boost

I wish I could say it is easy to find, it's in their annual report. Here's the address;http://www.volkswagenag.com/vwag/vwcorp/info_center/en/publications/2007/03/Geschaeftsbericht_2006.-bin.acq/qual-BinaryStorageItem.Single.File/Annual_Report_2006_e.pdf

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bintintin - 9/7/2007 6:20:03 PM

+2 Boost

This was good, I did check it out. On or about page 49/50, it lists the Audi Group. Each company under the Audi Group is listed separately. I've never seen Audi report numbers under the Audi Group, strickly Audi only. But you got me thinking, I'm going to research this some more. Thanks!

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enthusiastx11 - 9/7/2007 8:25:52 PM

-2 Boost

so is this businessweek.com or an enthusiast site? they sold more cars because they're great cars.

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MrGunFun - 9/7/2007 4:05:10 PMView My AgentSpace

-4 Boost

Not even impressed, knew it was going to happen and they did it.

NOW don't even bring up Lexus or say Audi is more prestigious than BMW. Perhaps BMW is now as pretigious as Merc or little less.

GO BMW!

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JustaCar - 9/7/2007 10:31:58 PM

+4 Boost

Since when does high sales volume equal prestige? I would say that prestigious brands, cars or otherwise, bring with them some level of exclusivity. In the case of BMWs, it seems like everybody wants one and everybody has one.

Airliner - 9/8/2007 12:37:51 PM

+1 Boost

‘carfun’ is on the money on this. Prestige brings exclusivity. Mercedes-Benz being the oldest and most sought after brand in the industry surely has earned their place. Though BMW is coveted by many, it doesn’t have that MB flare. …and folks I am talking brand here not specific models so I don’t want any grief.

SixxFive - 9/7/2007 4:20:38 PM

+3 Boost

Congrats BMW!

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bintintin - 9/7/2007 4:25:41 PM

+2 Boost

I'm proud of them all though. Hopefully if they are all making money, we can all benefit.

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1evlaudi - 9/7/2007 4:26:26 PMView My AgentSpace

0 Boost

in what market? us, europe, where???

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AdmiralT20 - 9/7/2007 4:52:32 PM

+4 Boost

Global sales

david999 - 9/7/2007 5:49:16 PM

-12 Boost

Lexus is the Number 1 selling luxury brand in the U.S.
These numbers are for vehicles sold in the world.

enthusiastx11 - 9/7/2007 8:27:12 PM

+6 Boost

correct 999. and there's a whole world outside of these borders. except for the US, EVERYONE (including the japanese) prefers bmw and mercedes.

S4cabriofoxone - 9/8/2007 12:40:46 AMView My AgentSpace

-1 Boost

And Audi. Don't forget the up-and-comer.

Ten years ago, where were they? Their progress is just as impressive as Lexus's, if not more so.

BMfan - 9/7/2007 4:52:23 PM

-6 Boost

Well done BM,if you want to include seat then maybe u audi fan's should add in skoda,vw,lamborghini,bugatti. The seat and skoda brand's are supposed to be cheaper vw golf's and jetta's. Here a few seat's are more expensive than there vw counterparts.

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Larry - 9/7/2007 6:08:53 PM

-4 Boost

BMW and Mercedes always outsell Audi in fact Audi does not have anything in common with bmw or benz . Only audi owners think independent companies. Audi is just a front for VW. Much like lincoln with ford Audi owners like to think they are competition for Mercedes and BM

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S4cabriofoxone - 9/8/2007 12:41:29 AMView My AgentSpace

+4 Boost

You are so bi-polar! In another post you said you liked Audi and would buy an R8, but now you're saying how terrible they are? Idiot.

indoctrin8ed - 9/7/2007 7:51:14 PM

+1 Boost

Not only did BMW outsell Audi in number of cars, the profit per car is over double that of Audi, on average. (BMW is about $3200 per car, Audi is about $1500).

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Lexus - 9/7/2007 9:42:26 PM

+2 Boost

I think by next year Audi or MB will lead the German pack because they are coming with many new and exciting cars. The S5/RS5, S6/RS6 and the Audi R8/10 which coming out of production soon.

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Kinger - 9/10/2007 4:59:44 AM

0 Boost

But they're not going to be high sales cars. They will probably garner more interest in the brand but those cars won't increase sales that much.

S4cabriofoxone - 9/8/2007 12:42:50 AMView My AgentSpace

+1 Boost

Why would we count Mini and Smart? Doesn't make sense. In normal terms, Mercedes-Benz has taken the top spot back.

The new A4/A5 will probably provide the boost Audi needs to surpass one of them.

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Larry - 9/8/2007 1:01:32 AM

-5 Boost

I am not bi-polar s4. I am a can fan and and I am impressed with the Audi R8, you can like certain cars but not like the brand, like Chevy Corvette, or Acura NSX. I just call you audi fans and owners out, you talk about audi as if they are Mercedes Benz, I can agree that Audi is making progress, but they are a not known powerhouse. What audi has is some good cars now.

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S4cabriofoxone - 9/9/2007 1:12:52 PMView My AgentSpace

0 Boost

Exactly, so why should it matter that they don't have as much "prestige?" Their vehicles are just as good as anyone else's.

610looper - 9/8/2007 1:11:32 AM

+4 Boost

It's interesting to note that if Audi sold the same number of cars as MB or BMW did in the U.S., it would be the worldwide sales leader. In 2006, according to the link someone provided, Audi's total cars sold, which includes Seat and Lambo are almost matching BMW's with Mini, Roller, and the motorcycle division.

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Htay7500 - 9/8/2007 10:53:40 AM

+1 Boost

where david989? what do you have to say? huh?

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S4cabriofoxone - 9/9/2007 1:17:27 PMView My AgentSpace

+1 Boost

Lexus sold 6,000,000,000 cars this month- one for everyone! By the end of the year, everyone will have TWELVE Lexuses!

Htay7500 - 9/9/2007 5:46:09 PM

0 Boost

no! I'll have more than 12!!!!!

njshift - 9/8/2007 11:13:42 AM

+2 Boost

Monthly sale numbers are pointless. You need to look at the final number in the annual sales figures.

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S4cabriofoxone - 9/9/2007 1:16:26 PMView My AgentSpace

0 Boost

"In no market, in no segement is audi preferred unless they are sold cheaper.."

A8 > 7 Series

RS4 = M3

S6/RS6 > M5

R8 > All BMWs

Your posts are so insightful. It really makes me want to go out and buy that 535xi for my wife.

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huu76 - 9/8/2007 3:00:05 PM

-1 Boost

Anyone can give their cars away.

But take out all the cheap cars and MB still outsold them both.

But with the continual move downmarket, you're going to need to include VW in the totals as well since 1/2 their cars will cost the same or more than the 1 series.

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AUTO_UNION - 9/9/2007 6:49:27 AM

+1 Boost

Good news for all three of them! And people, please stupid with useless bashing!

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AUTO_UNION - 9/9/2007 6:51:35 AM

+1 Boost

Correction:
Forgot to add stop:
"please stupid with"
....please stop with stupid....

S4cabriofoxone - 9/9/2007 1:13:48 PMView My AgentSpace

+1 Boost

Audi makes more profit per vehicle than BMW, so it would be pretty impossible for them to make "double" the profit.

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GermanNut - 9/9/2007 12:21:51 PM

+1 Boost

amazinBimmer you obviously forgot to read Audi's statement that they are going to raise prices to equal that of BMW wthin the next 5 years.

There goes your pricing arguement.

Secondly, Audi is forecasting 1.5 million units (cars) sold worldwide in 2015. With an average of 9.8% growth rate year to year.

You can't say that about Mercedes-Benz global sales in 2015 or their growth rate because both numbers will be lower.......

Yeah, and Audi competes with Infiniti, Lexus and Volkswagen when they will reach pricing parity with BMW within the next 4 years now and will outsell Mercedes-Benz easily within the next 3 years and by 2015 Mercedes will be in the rearview mirror for Audi when we look at worldwide sales.

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GermanNut - 9/9/2007 12:22:50 PM

+1 Boost

Somebody enjoys posting lies about Audi. Gee, I wonder who could that be???

amazinBimmer.

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S4cabriofoxone - 9/9/2007 1:14:29 PMView My AgentSpace

+2 Boost

Stop bullying! He can't afford an RS6 so had to settle with an M5.

Agent009 - 9/10/2007 9:14:12 AMView My AgentSpace

+2 Boost

They spew off "facts" that are so far from the truth, this is true.

IMHO a lot of owners are merely seduced by the hype surrounding each marque and have very little factual information on either their choice or those of others.

So they fail miserably when trying to justify their choice by reasons. All it takes is just a small debate to blow them out of the water. The possess a myopic view of the automotive world.

I personally have owned Audi, BMW, and Lexus. They all have their excelling points and their downfalls.
My final choice is Audi because it not only meets my needs but excels in other areas. But I also respect the fact it is not for everybody.

GermanNut - 9/9/2007 3:11:57 PM

-1 Boost

I love it amazinBimmer we just disproved all your lies yet again.

Audi makes MORE profit per vehicle than BMW.

Audi will have pricing PARITY with BMW within the next 4 years

Audi is going to outsell Mercedes-Benz worldwide within the next two years.

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AUTO_UNION - 9/9/2007 3:34:10 PM

-1 Boost

GermanNut:
Just leave him! He is an ignorant fool! I wonder why he is not banned?

GermanNut - 9/9/2007 5:10:30 PM

-2 Boost

Agent 001 please ban AmazinBimmer and BenzW124. They post lies and false information about Audi.

We can't have people spread negative and false opinions about a brand that they simply do not care for.

Autospies should be known as a car enthusiast website of integrity where fellow auto enthusiasts can come to get breaking news about the auto industry and not some false information that has no factual evidence.

Your integrity is on the line Agent 001, to have Autospies maintain its stellar reputation I ask that you ban AmazinBimmer, and BenzW124.

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ErichHartmann - 9/9/2007 6:32:05 PM

+1 Boost

Agent 001 please ban AmazinBimmer and BenzW124. They post lies and false information about Audi.

And you don't?

What makes you claim Audi is going to outsell Mercedes-Benz globally? I could attack you with a claim that that's a "lie" or "not factual" information.

MrGunFun - 9/9/2007 8:05:26 PMView My AgentSpace

+3 Boost

lol @ germannut

what's wrong with false comments? You can always correct them and educate them.

Now stop being an ignorant!

GermanNut - 9/9/2007 8:13:16 PM

0 Boost

I could attack you back and say that if Audi grows at its current rate of 9.8% it will outsell Mercedes globally in the next two years.

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ErichHartmann - 9/9/2007 8:30:30 PM

+1 Boost

A lot of things can happen within two years, or even months. Things can change easily for the better or worse.

GermanNut - 9/9/2007 11:43:13 PM

0 Boost

Whatever it is, Autospies can't tolerate people posting continuous blatant lies about Audi.

It spreads false information, degrades the brand image and causes problems for posters and enthusiasts who are looking to provide and read relevant and factual auto industry news.

Agent 001, I ask that you ban AmazinBimmer and BenzW124 due to their hostility towards Audi that has extremely negative implications for your website.

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david989 - 9/10/2007 5:43:16 AM

-2 Boost

Lexus already outsells Audi globally you fool. Lexus is edging out those rebadged VW's and soon will destroy BMW and Benz. The success of Lexus in the US proves this. Sooner or later the world will wake up and see what is hip (Lexus) and will go for it. Starving kids in Africa or Asia will see that Americans are driving Lexus and they will consider this the new fashion. Not BMW or Benz and certainly not VW's with four rings.

GermanNut - 9/10/2007 5:12:04 PM

0 Boost

Agent 001, Please ban amazinBimmer. His comments are unnecessary, false and degrade Audi's image for no other reason than to start controversy and purposely attack Audi's public perception.

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