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The touchy subject of pressure from automakers to “punch” cars at the end of the month drew a rueful acknowledgment from BMW of North America CEO Ludwig Willisch at an industry event today.

In a panel at the National Automobile Dealers Association-J.D. Power Automotive Forum here, Willisch conceded that at the end of 2015, “there was a lot of pressure, not only by us” to rack up sales numbers.



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BMW's North American CEO Says There Was

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