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BMW, in a major marketing shift, is renaming the next-generation 3-series coupe and convertible the 4 series to create more exclusivity and command higher prices on some of its sportiest, high-volume models.

The 4-series coupe is expected to go on sale in mid-2013, followed by the 4-series convertible in the fall, the company said today.

They will be joined by the X4 crossover that goes into production in Spartanburg, S.C., late next year and hits U.S. showrooms in early 2014. BMW also markets a Z4 roadster.















































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BREAKING: BMW To Rename 3 Series Coupes As 4 Series Models

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