The course Infiniti plotted to guide it safely through the 2010s met with bad weather and hidden shoals, leaving Nissan’s premium division idled and taking on water. Sales dried up, as did its once-promising partnership with Daimler. Even a restyled compact crossover with an innovative engine failed to raise anyone’s pulse upon its 2018 debut. The thud could be heard for miles.
As it embarks on an austere new midterm plan designed to solidify its financial standing, Nissan has a new course in store for Infiniti. Say hello to the “Nissan-plus” brand.
Read Article