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If you thought electric cars were little more than tiny city runarounds, then think again.

Ambitious American brand Tesla is aiming to redefine how we think about battery-powered vehicles.

Founded just 10 years ago, the company wants to engage affluent early adopters with desirable high-end electric cars. Its long-term aim is to emulate the Silicon Valley business model that’s seen tablets and smartphones go from being the must-have gadgets of the wealthy few to the mainstream big-sellers of today.

Firstly, the brand launched its Lotus Elise-based Roadster, and now there’s the stunning Model S luxury saloon. With a claimed 310-mile range and high performance, it promises to rewrite the rules. There have been 20,000 sold in the US, plus it’s the biggest-selling car in Norway. Right-hand-drive models arrive in the UK this March.



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