Despite the inevitable rise of the hybrids and electric vehicles, BMW said that it will pursue its plan to put its new clean diesels at the center of the development strategy in future years. It seems not all car manufacturers are prepared to make the hybrid/EV trend as its priority.
BMW is developing the X6 ActiveHybrid but it won’t give up easily its diesel-oriented strategy in the US. Jim O’Donnell, BMW North America CEO, said that in light of the future mileage and emission requirements, BMW will also try to bring diesel engines to other models in its range as well, including a diesel 5_Series in 2010. BMW is aiming to achieve 10-20% diesel penetration in the US.
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