Bmw rear-wheel-drive variants to wear “sDrive” badge

why not just keep the "X" to denote that it is the AWD variant, like "quattro"? I mean, it's not like they have a 3rd setup, so if it's not AWD...it MUST be RWD!

Exactly what they need, even longer acronyms on their cars.

— StarSearch (View Profile)

Posted on 12/4/2008 2:03:42 PM | reply to this comment | Votes: 13   

This is getting silly.

BMW needs to stick to simplicity. Why does a 535xi now have to be a 535i xDrive sedan? Talk about letting the marketing department run wild.

— HSCenterconsole (View Profile)

Posted on 12/4/2008 2:19:42 PM | reply to this comment | Votes: 8   

As a big BMW fan, I gotta say this is pretty ridiculous. When I went and checked out the new E90 335i at my dealership last month, I couldn't believe the "xDrive" badges on the AWD models. They're on both sides of the car, they're too big, they mess up the side view of the car and are right under the turn signal. I'm confused why BMW would think people who get this option would want to advertise it. Wasn't adding xi to the model number enough?

I noticed the same thing on the photos of the new Z4 yesterday. "sDrive"

First thing I'll remove when I get a new one.

— Chip (View Profile)

Posted on 12/4/2008 2:49:34 PM | reply to this comment | Votes: 6   

we will soon need bigger trunk lids to put all these letters!
Just look at the MB GL or ML 320 CDI 4MATIC...
That's a lot of letters!!!!

— AlexTx (View Profile)

Posted on 12/4/2008 2:51:10 PM | reply to this comment | Votes: 6   

Your 335i has been on order for weeks now it seems -- it's a little suspect. The dealership in my town has at least half a dozen 08's and 09's in their inventory.

— FillorKill (View Profile)

Posted on 12/4/2008 3:30:37 PM | reply to this comment | Votes: -5   

$200k for a 335i is outrageous. Here in the States, $200k is SL65 AMG, 911 GT2, and used Ferrari/Aston Martin territory. It is unbelievable the people of Denmark have yet to rebel over such ridiculous taxes.

— HSCenterconsole (View Profile)

Posted on 12/4/2008 3:55:20 PM | reply to this comment | Votes: 4   

Even in the U.S. people can order an exact car. Because of color choices, packages, and options there are so many different variations you can get. Even with a decent inventory on the lot the dealership may not have exactly what the customer wants.

— daytonaviolet (View Profile)

Posted on 12/4/2008 5:27:12 PM | reply to this comment | Votes: 3   

I can see it now, all the guys who are my age (late 20's) who now buy a BMW are gonna be like, "yeah I got the xdrive 35i" Like it's some kind of special package, lame!

Also, I love how the person who wrote the article tossed in "Sometimes an extra letter may be provided, but that would be it."

Are you kidding. The last letter or letters did have meaning. It was the difference between a coupe or sedan. 325i = 3 series sedan. 325xi = 3 series AWD sedan. Then they added AWD to the coupes, so now you can get a 328xi coupe. But instead of calling it the cxi, they now refer to them as the 328ci xdrive or something.

They have gotten out of hand with the nomenclature

— Whelan (View Profile)

Posted on 12/4/2008 3:44:47 PM | reply to this comment | Votes: 0   

"M" is not an SUV.

— 1dott8 (View Profile)

Posted on 12/4/2008 4:49:30 PM | reply to this comment | Votes: 5   

like they even need the "i" now....which is for fuel injection. every car has had this for the past 20 or 25 years now. but I can live with that, and "x" for AWD, or "c" for coupe. If if were not for the (usually) superior way they drove, BMW would be a mess.

— Hachee2001 (View Profile)

Posted on 12/4/2008 5:14:50 PM | reply to this comment | Votes: 1   

15 pieces of flair. Lame.

— daytonaviolet (View Profile)

Posted on 12/4/2008 5:24:27 PM | reply to this comment | Votes: 2   

What the hell was wrong with "X5" or "335i" or "335xi"? Damn BMW, what are you guys smoking? Perhaps your dealerships want to charge to "de-badge" the vehicles?

— GreenPlease (View Profile)

Posted on 12/4/2008 5:44:26 PM | reply to this comment | Votes: 4   

I dont know what the big deal is. They could name it a sentence for all i care, once they continue making some of the best cars on the raod it really dosent matter.

— BMW_DRVR (View Profile)

Posted on 12/4/2008 6:03:11 PM | reply to this comment | Votes: 2   

Note to BMW marketing weasels,

Yeah its a dumb idea.

— theoptimisticpessimist (View Profile)

Posted on 12/4/2008 8:29:21 PM | reply to this comment | Votes: 3   

sDriver? Sounds .... special.

— Hyundai (View Profile)

Posted on 12/4/2008 9:30:20 PM | reply to this comment | Votes: 2   

Disappointing. I hope BMW does away with this soon. They used to be about simplicity.

I saw a 335i coupe "xDrive" the other day. Those side badges are annoying.

— S4cabriofoxone (View Profile)

Posted on 12/4/2008 9:45:18 PM | reply to this comment | Votes: 5   

Queer as a football bat.

— beetee (View Profile)

Posted on 12/4/2008 10:16:03 PM | reply to this comment | Votes: 2   

What's the big deal?

Are you guys afraid of a few letters and numbers?

:-D

— EL34 (View Profile)

Posted on 12/4/2008 10:50:06 PM | reply to this comment | Votes: 4   

"WE DON'T NEED NO STINKIN' BADGES!!"

— StarSearch (View Profile)

Posted on 12/5/2008 11:08:22 AM | reply to this comment | Votes: 0   

change for changes sake, whats the point

— bmwdrvr (View Profile)

Posted on 12/5/2008 11:32:58 AM | reply to this comment | Votes: 1   

Anyone remember the story with the M cars ?
I guess BMW registers now every other name, letters and numbers that come close to their actual ones.

BTW, let's see how many of you know what M cars are ?

— bimmer (View Profile)

Posted on 12/5/2008 12:31:40 PM | reply to this comment | Votes: 1   

BMW marketing running wild. Does anybody with 1/2 a brain really need to be told that the standard BMW is rwd?

X for AWD was simple enough.

I wonder how much they'll try to charge now that BMW is offering sDrive on their cars?

— huu76 (View Profile)

Posted on 12/7/2008 8:05:50 PM | reply to this comment | Votes: 1