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Boon Or Bust? Lexus Cinematic Ads Are Revealed

A few weeks back we reported the Lexus was going to start advertising in various movie theatres across the nation.  

The plan is to target a younger demographic by targeting movies that appeal to a primarily younger audience has plenty of merit.  After all who is going to flip a channel or get up an leave during the commercial?

But is it going to work? Take a  look at 6 of the 15 second ads produced by ad agency ATTIK of San Francisco featuring the new IS-F.  Judging by the content these will be geared to mid 20 to 40 year old groups.

 Take and look and tell us which is the best and if this approach will influence the intended audience?



What is F?

1) "F is shifting in 0.1 seconds"

2) "F is Beauty within the Beast"

3) "F is a 170 mph top speed"

4) "F is 0-60 in 4.6 seconds"

5) "F is Precision Braking by Brembo"

6) "F is Commanding Performance"
Boon Or Bust? Lexus Cinematic Ads Are Revealed



Comments:

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AgentOrangeAgentOrange - 3/27/2008 11:00:00 AMView My AgentSpace
+8 BoostDrop the Boost Up the Boost
SenSpeedSenSpeed - 3/27/2008 12:41:04 PM
+12 BoostDrop the Boost Up the Boost
F is fake exhaust tips
F is full automatic transmission
F is funny, unnatural body styling


carguy68carguy68 - 3/27/2008 11:03:02 AM
+5 BoostDrop the Boost Up the Boost
F is for WTF!!

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xlr8xlr8 - 3/27/2008 11:18:56 AM
+13 BoostDrop the Boost Up the Boost
F is for Failure!!

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Htay7500Htay7500 - 3/27/2008 11:21:33 AM
+9 BoostDrop the Boost Up the Boost
uhhh errr..... huh?

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07G35J07G35J - 3/27/2008 11:23:51 AM
+6 BoostDrop the Boost Up the Boost
IMO, the missed the target here. Most movie goers are teenagers who can not afford a $60k+ car.

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bulldogzbulldogz - 3/27/2008 11:35:18 AM
+3 BoostDrop the Boost Up the Boost
GDF (German Defense Force) unite!! Form of superior auto technology!!

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Agent009Agent009 - 3/27/2008 11:55:10 AMView My AgentSpace
+2 BoostDrop the Boost Up the Boost
the 0.1 second ad reminds me of the similar ad from Audi a while back.

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M35MTM35MT - 3/27/2008 12:29:35 PMView My AgentSpace
+11 BoostDrop the Boost Up the Boost
It's just to generate more buzz...kids cant afford ipod's either, they get their parents to buy them...can't you picture it? "Hey Dad check out this new Lexus"

That must've been the idea here.

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Designer1Designer1 - 3/27/2008 12:34:13 PM
+3 BoostDrop the Boost Up the Boost
I like the ads, but I don't know why do the Germen fan boys have so much hate to Lexus. I think its mostly fear? ;-)

Lexus has done a great job with the ISF, its engine should've had more power, and fix the understeer issue and this thing will kick ass.

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Agent009Agent009 - 3/27/2008 1:03:26 PMView My AgentSpace
+10 BoostDrop the Boost Up the Boost
The German boys may not dislike Lexus as much as they don't want to give Lexus any respect.

You have to remember a large portion of automotive innovations originated in Germany.

To many of them Lexus rode the coat tails in on the hard lessons learned and threw a slick marketing campaign on what was at the time an upscale rebadge.

Lexus has changed in many ways, but respect takes decades not just years to earn.


answeranswer - 3/27/2008 2:18:01 PMView My AgentSpace
-5 BoostDrop the Boost Up the Boost
You could always ignore those fanboys instead of being the ignorant bully you are.


1970toyotamarc1970toyotamarc - 3/27/2008 4:14:32 PM
-1 BoostDrop the Boost Up the Boost
"You have to remember a large portion of automotive innovations originated in Germany."

It's comments like that one that just fuels the flames, and you know it. So basically what you are syaing is that no one else has merit because Benz did it first. It's that kind of warped thinking that would still have us driving the antiquated, unreliable, unremarkable Benzes and Bimmers of the 80s. Lexus stepped up to the plate with high tech engines, amzing quality, pleasing designs, immediately shaming the Germans into coming up with better product. You German fanboys owe Lexus a debt of gratitude for that.

No, what irritates the German fanboys here is that there is another brand to challenge them. Just like a Ford fan will diss anything from Chevy and vice versa. You cant apply logic to it.

As an aside, what slays me is the line, "I just dont like Lexus beacuse of the fanboys." Everyone with half a brain here knows that the most absurd Lexus posters in Autospies' past have been German fanboys in sheep's clothing. As for the rest of us, there's only about 6-8 true Lexus fans left here. Are we that threatening to you all?


BoredBored - 3/28/2008 2:53:32 AM
+5 BoostDrop the Boost Up the Boost
@ answer,

Fanboys deserve to be publicly insulted! Ignoring any problem has not and will never be the answer. Even when I rip into a d-bag, whether on this site or another, I do keep in mind that they are passionate about something. But when one has a blatant bias without properly supporting that view, they need to be corrected. The unfortunate part is that you have to get their attention some kind of way, even if it deemed inappropriate.
Besides, there's enough ignorance in this world. I sure as hell don't want to be bothered when I doing something that I enjoy, like reading up on the latest car news and engaging others in an intelligent and informed debate. And if I'm wrong, then I can be open to learn something new.

Simply put, fanboys don't offer any of that which makes them useless and unbearably annoying.


0to600to60 - 3/28/2008 12:55:27 PM
+6 BoostDrop the Boost Up the Boost
I respect lexus. I hate their products, but I respect them. What wrong with learning from others mistakes? Thats the smartest way of doing it.


answeranswer - 3/27/2008 12:58:45 PMView My AgentSpace
+16 BoostDrop the Boost Up the Boost
Fact:

The IS-F might not be your first choice for a performance car, but it's not a POS either.

Fact:

Nobody is forcing anyone to buy an IS-F.

So why is there constantly such bitter hate expressed towards the damn Lexus?

I'd prefer an S class over an A8, but that doesn't mean the A8 sucks, and I sure wouldn't go out of my way to say it does either.

And don't say it's because of all the stupid Lexus fanboys. Your amped up rebuttles only encourage them, and there are plenty of German-only badge whores to even them out.

This whole site would be far better if people focused their time and effort discussing things they like, and not the things they don't.

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Agent009Agent009 - 3/27/2008 1:04:17 PMView My AgentSpace
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great point!


VISOVISO - 3/27/2008 3:17:58 PM
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Very good point. The problem occurs when certain posters or possers pan other brands without any knowledge of facts just sophomoric tribble. No one brand is perfect. Passion for the brand is great. That is what differentiates them from plebian volume cars. But, keep it real. Don't assume opinions as facts.


answeranswer - 3/27/2008 2:21:09 PMView My AgentSpace
-1 BoostDrop the Boost Up the Boost
Even if you can't stand Lexus, think they don't do anything worthy of your respect, and just suck all around, you have to appreciate them.

Why?

Because they prevent every luxury car buyer from buying the same damn things.

Every so-called "crap" ES350 on the road helps preserve the specialness of Benz's C class and so on.

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answeranswer - 3/27/2008 2:34:57 PMView My AgentSpace
0 BoostDrop the Boost Up the Boost
So..... IGNORE THEM!!!!!!

It's a hell of a lot easier to ignore them then it is to click the "reply to this comment" button and type out silly quips and random quotes supporting your take.



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ChicaneShooterChicaneShooter - 3/28/2008 8:32:13 AM
-2 BoostDrop the Boost Up the Boost
"Problem is that on this site most of the Lexus fan(boy)s are just pissing everyone off."

ROTFL!!!

then ADD to that, the Problem of the Germy fan(boy)s just pissing everyone off.

and so the flame wars ESCALATE...

and Stoolchecker goes and throws yet MORE fuel on the fire and doesn't even THINK that HE'S a BIG PART of the problem! LOL!




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Htay7500Htay7500 - 3/28/2008 9:57:14 AM
+2 BoostDrop the Boost Up the Boost
"then ADD to that, the Problem of the Germy fan(boy)s just pissing EVERYONE off."

you mean the lexus fanboys?


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HyundaiHyundai - 3/28/2008 3:41:44 PM
+4 BoostDrop the Boost Up the Boost
I learned to not get involved in it (the flame wars). Retaliating here doesn't get you anywhere. People's allegiances are formed so just get over it. I don't care what people are chirping about.

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ChicaneShooterChicaneShooter - 3/31/2008 5:24:35 AM
0 BoostDrop the Boost Up the Boost
Stoolchecker got FLUSHED down the toilet. LOL!

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ChicaneShooterChicaneShooter - 3/31/2008 5:49:12 AM
0 BoostDrop the Boost Up the Boost
Stoolchecker got FLUSHED down the toilet. LOL!

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ChicaneShooterChicaneShooter - 3/31/2008 5:51:22 AM
0 BoostDrop the Boost Up the Boost
^^^ intended to be under my 3/28 psot. server's screwed up.

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jon21jon21 - 3/27/2008 2:42:12 PM
+3 BoostDrop the Boost Up the Boost
CzelinskiCzelinski - 3/27/2008 2:53:59 PM
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Hey, hey...one of the only things Lexus do well is marketing. Let's see how many Americans they can convince that this is the ultimate sports saloon.

Bunch of jokers...

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bulldogzbulldogz - 3/27/2008 3:47:06 PM
+2 BoostDrop the Boost Up the Boost
answer, unfortunately you're using logic here, which is the natural enemy of fanboys.

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BoredBored - 3/27/2008 5:34:26 PM
+4 BoostDrop the Boost Up the Boost
This is a comment on the commercials and the commercials only:

"F" is for 15 seconds of another f'n annoying tv commercials when I just paid $9.50 to see a movie in a movie theater!

(Think we can file a class-action suit against movie theaters, advertising agencies, movie companies and corporations for forcing us to watch mindless tv commercials in a movie theater when we just paid hard earned money to see a movie!?)

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adamsaf723adamsaf723 - 3/27/2008 9:53:30 PM
+5 BoostDrop the Boost Up the Boost
This is old news. They've been showing those for about 2 weeks now.

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lexusis350lexusis350 - 3/27/2008 10:37:28 PM
+1 BoostDrop the Boost Up the Boost
These commercials are good, but if you didn't know about the IS-F already, then you wouldn't really understand what the commercial is about.

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EL34EL34 - 3/27/2008 11:26:26 PM
+4 BoostDrop the Boost Up the Boost
Trendy +10 :-|

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validus00validus00 - 3/27/2008 11:27:09 PM
0 BoostDrop the Boost Up the Boost
what is F?

F is the sixth letter in the english alphabet, DUH!

and the letter grade our common education system frowns upon.

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lexusrox123lexusrox123 - 3/29/2008 4:40:01 PM
+1 BoostDrop the Boost Up the Boost
who honestly cares


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lexusrox123lexusrox123 - 3/29/2008 4:42:53 PM
+2 BoostDrop the Boost Up the Boost
"F" is whatever u want it to be. ppl, you dont have to spaz about what you think it means. you dont have to start a fight either.

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LexusLionLexusLion - 3/30/2008 3:42:29 PM
0 BoostDrop the Boost Up the Boost
F = Finish line? :-)

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