Land speed record attempts haven't drawn as much attention and innovation as they used to over the past decade. The current record, set in 1997 at 763mph (1,227km/h), is impressive, but it's stood for nearly 12 years without serious threat - until now, that is.
A team from Britain today launched the Bloodhound Project to spawn a new car that they think is capable of 1,050mph (1,690km/h) under a combination of rocket, jet and piston power.
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