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Bucking the Trend: Audi Sales Increase 5.3% For June

Audi of America, Inc. announced today auto sales for the month of June totaling 8,203, an increase of 5.3% from last year’s figures; the brand also experienced a 1.8 percent increase in market share for the month within the luxury segment to reach 7.8%. Audi was the only luxury brand to record a year over year increase in sales.  Audi Certified Pre-Owned (CPO) sales also continued their record-setting trend; compared with last year’s June figures, CPO sales rose to 2,787 units, an increase of 23.6%.

“Audi of America’s strong June sales demonstrate our quality and strong fuel economy offerings,” said Johan de Nysschen, executive vice president, Audi of America. “Consumers looking for style, power and efficiency are continuing to respond positively to Audi’s progressive brand of luxury.”

Nationwide, Audi sales of the A4 jumped 34.3%, demonstrating excitement around the brand, which has seen consistent movement throughout 2008: Audi has reported strong car (sedan and sports car) sales throughout the year, citing high dealer traffic amid rising levels of brand awareness and consideration. In June, Audi posted the greatest ranking improvement in initial quality in the results from J.D. Power and Associates’ 2008 industry-wide study.

To date, Audi has sold 45,023 vehicles in 2008, a 1.5% decrease over the previous year; CPO sales for 2008 total 18,241, an increase of 41.7% over 2007.
Bucking the Trend: Audi Sales Increase 5.3% For June



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aarononymousaarononymous - 7/1/2008 8:55:53 PM
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Great job Audi. Why are A4 sales so much higher in its last year? Lease deals maybe???

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IamEvilHomerIamEvilHomer - 7/2/2008 12:08:28 AM
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the only problem we have is the A4s are almost sold out <30 day supply
there are almost no A4's, A4 cabs, A5, S5 and Q7s
3rd quarter is going to be tuff
We get the new A4 in september :(

PS the new A4 rocks


IamEvilHomerIamEvilHomer - 7/2/2008 12:19:53 AM
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the big number you want to look at is Market Share a 32% increase is great. I assume that is the Import High Group.


M35MTM35MT - 7/2/2008 12:34:54 PMView My AgentSpace
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You can really get good deals on the current A4 due to the new one's release in only 2 months.


amazinBimmeramazinBimmer - 7/1/2008 9:17:57 PM
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old a4 model as giveaways. The fwd model must be popular with the poorer types.

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aarononymousaarononymous - 7/1/2008 9:34:10 PM
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so why didn't they choose a BMW? surely they have better lease rates???


VISOVISO - 7/1/2008 9:56:27 PM
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And how rich are you exactly? Don't you drive like a 10 year old M5? Why, can't you afford a new one if you are so rich and everyone so poor? The A4 is selling because it's offering the market a nice blend of luxury, performance, and fuel efficiency. Isnt' BMW the one with great lease deals and give-aways?


bmwdrvrbmwdrvr - 7/1/2008 10:12:40 PM
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.....EVERY luxury car manufacturer has LEASE deals.......and yes Audi is no different, please step into reality...they have lease deals as much and often as anyone else and they are just as low....just becuase BMW sells nearly as many as 3 series as Audi sells cars in the US doesnt mean they are the only ones doing lease deals.....and judging by the fact everything but the A4 that wasnt a new model was a decline I suspect more lease deals on top of the already WELL ADVERTISED lease deals for the A4 are on the way.......


bmwdrvrbmwdrvr - 7/1/2008 10:13:40 PM
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and please stop posting comments on every non BMW post simply as a way to incite some rediculous banter like this its stupid.......I mean every post its crazy


aarononymousaarononymous - 7/1/2008 10:18:47 PM
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I take it that comment is directed towards amazin, bmwdrvr??


IamEvilHomerIamEvilHomer - 7/2/2008 12:09:56 AM
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amazing do you just go to every Audi post and "Control V" your comments


bmwdrvrbmwdrvr - 7/2/2008 9:16:32 AM
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no actually one was to you that obviously feels that the $399 lease on an A4 with get this $0 due at sighning unlike most lease deals which require something upfront is imaginary even though its on TV all the time, and all over the net...thats the first thing.....even porsche and maserati have lease deals by the way...its a big seller for luxury cars...Audi despite their very small market share wants to move more cars.....my second comment was for that idiot that seems to have some rediculous comment for every post.


DieselRulesDieselRules - 7/5/2008 12:05:34 AM
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Hell, given a choice between a FWD Audi and a loaded Camry tin-can, I'd take the Audi any day!
And the loaded Camry does cost more and offers a lot less.
But the reality is that sales of FWD Audis are very small ... you'd be hard-pressed to find one on an Audi dealer's lot.


chewychewy - 7/1/2008 10:01:00 PMView My AgentSpace
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Audi has had some lease deals on the A4 on and off this year. This sales jump is probably influenced by the current market conditions.

You can see the Audi market share going up a very good amount as the overall luxury market shrinks, but Audi expands.

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SixxFiveSixxFive - 7/1/2008 10:12:55 PM
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Easy for Audi to post an increase when it takes them six months to sell the same amount of cars that Mercedes or BMW sell in one month.

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aarononymousaarononymous - 7/1/2008 10:24:34 PM
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That makes absolutely no sense, an increase is an increase. Either they're taking customers from the other luxury markets or they are attractive to new luxury customers.


IamEvilHomerIamEvilHomer - 7/2/2008 12:17:15 AM
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SixxFive- Audi doing well will not ruin your life. give props or go away.

Audi's #1 market is not America we are the 4th market. Things are getting better. I have been with Audi from '93.

Our dealership is up 20% over last year. I talk to BMW and MB salespeople it is not the glory job of 5 years ago.

Look at at Q7, R8, A5, S5, TT, TTS, TTRS, 2009 A4/S4 and Q5 (did i miss any)



bmwdrvrbmwdrvr - 7/2/2008 9:28:09 AM
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well actually all the cars you just mentioned had a decline in sales other than the A4 and the 2 new models. not to mention a 0 due at sighning 399 lease deals has alot to do with the A4 increase.....as leases are a big way to move luxury cars


bmwdrvrbmwdrvr - 7/2/2008 6:53:41 PM
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deboost if you like but it doesnt negate the fact that what I was accurate....that chart saids Audi had a decline in every model except the A4 and the other 2 that werent declines were brand new models.........and to the other people living in fantasy land.....http://www.audiusa.com/audi/us/en2/special_offers.html....heres the link for the cheapest lease yet in this class.....a 399 lease from Audi with 0 due at sighning....http://www.bmwusa.com/Standard/Content/FinancialServices/LeaseOffers/Default.aspx....heres the BMW ad which ironically look at that the A4 lease is cheaper than the 328i......again A4 up in sales due there CHEAP LEASES.....face facts and step into reality


ChipChip - 7/2/2008 12:19:01 AM
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I really hope Audi learns from their recent success with the outgoing A4. Lease deals make a huge difference !! Probably one of the main reasons I'm a 3-series loyalist is because they always seem to offer such great lease deals.

I've had several friends hop into a Special Edition A4 2.0T purely based on Audi's aggressive campaign to lure buyers into the showroom because of the television commercial touting the $399 a month lease. It's now been proved that this worked for them in a big way. Who would of ever thought that the last year of a model would suddenly be flooding the roads?

If only now they could do the same with the A5, A6, TT and upcoming A4, then I would bet this sales increase would continue.

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chewychewy - 7/2/2008 12:47:56 AMView My AgentSpace
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here is where difference comes between Audi and other brands. Audi hasn't spent money (in discount leases) in a huge amount like others have.

Audi might do that if they want to meet their sales goals, or they might not if they want to work on the profit margin.


IamEvilHomerIamEvilHomer - 7/2/2008 12:51:18 AM
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Chip- in a perfect world we would see more aggressive deals but if you are selling out in england, Germany, china and making much more money don't expect Audi of germany to give us the marketing support (ie lease give aways) all the time.

BMW is a great car but the #1 #2 and #3 markets for BMW is the USA. BMW can and must support their sales here to a greater degree then Audi can and will.

I wish Audi supported the A8, A6, S5, A5, RS4, S4 with cheep lease deals. They did only 2 years ago.

For years I would hear "I could buy a BMW or MB for that much" when customers would come to us as the cheeper car. I have not heard a comment like that for a long time.

I guess all is well for now BUT WE ARE OUT OF CARS DAMN IT! (that was so Audi germany could hear)


ChipChip - 7/2/2008 1:22:11 AM
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Both your comments make a lot of sense, but I am under the impression that Audi is trying desperately to improve their standing in the US market. I am well aware that their worldwide sales are impressive, but isn't the US just as important?

Like you mentioned, BMW relies heavily on the US, and since Audi makes some fantastic cars, you would think they would try to capitalize on that same level of success here. I don't think they need to offer great lease deals on their niche vehicles, like the S4, S5, S6, RS4, S8 or even the TT for that matter, but getting more people into the A4, A5, A6, A8 & Q7 would likely make a huge statement about how far Audi has come in the past decade. Plus the more people see, the more they like, the more they buy.

As for you guys being out of cars, I don't doubt you. I've tried to find an S5 to test drive since it hit our shores, and every one of them coming in is pre-sold and gone the day after it gets here. The only A5 my dealership had that wasn't sold, was gone in a day. They also seem to be going for higher than MSRP and the lease deals supposedly are ridiculous. And to be honest, I've only seen a couple out on the roads. That's disappointing, because it's a beautiful car.

Perhaps this keeps Audi more unique and rare, but in my opinion, they'd be better off getting all their cars out on the roads and selling as many as they can to improve their image.


DieselRulesDieselRules - 7/5/2008 12:10:29 AM
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Chip: Why would Audi care much about US sales when they sell for the lowest price here compared to anywhere else, and they have huge demand in the growing markets of the world?
They are building factories in India ... not because sales are big there now, but they are looking at 10 - 20 years down the road when it could be a repeat of China where VW/Audi owned the car market and Audi is still the most revered brand.


xj13xj13 - 7/2/2008 6:35:10 AM
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well done Audi.

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xj13xj13 - 7/2/2008 6:35:48 AM
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and hurry with the RS5 already....


bulldogzbulldogz - 7/2/2008 7:33:08 AM
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...and this is WITHOUT 4 years of FREE service!

I can walk into my Norwood MA dealer and at will purchase an X6, 135i/128i (hardtop OR cabrio)or an M3, yet if I inquire about an A5/S5 they give me a deli ticket number and wait to be called...6 months from now!

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bmwdrvrbmwdrvr - 7/2/2008 9:31:51 AM
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well given that they only sold a little over 200.....and in Europe there is no problem with a shortage of A5's....seeing as their are several models from Fwd-awd....one would think this shortage of A5/S5 cars is staged........seeing as that little over 200 is between 2 models certainly Audi had more available than that


JRobUSCJRobUSC - 7/2/2008 11:40:43 AM
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that's partly because BMW didn't only bring 200 M3's, 1-Series, and X6's over here to sell. The A5/S5 is a very nice car, but even a POS would be sold out if you only had 200 of them to sell nationally.

Is the A5/S5 sold out? Yes. Would it still be exclusive and sold out if they doubled or even tripled the inventories? Probably. And yet they don't, instead choosing to only sell 200 in the whole country when they could easily bring more and still have a sold out vehicle. Why would a manufacturer do this? For the same reason it's stupid for us to all be arguing over who is selling the best in the U.S.

Because of how weak the dollar has become versus other currency, right now car manufacturers are taking a bath on cars built outside the U.S. when they export them to the U.S. That affects Audi (minimally, since they're not a big player here), BMW, Mercedes, Lexus (immensely, since they don't sell well anywhere else), etc. To minimize this, car manufacturers have scaled back the number of vehicles they're giving dealers here. That's why the A5 has a "6 months deli ticket", as you said. EvilHomer also knows that's why his dealership is already out of A4's. It's also why most BMW dealers have almost no 1-Series models in stock. Rather than losing money selling the cars here, they're selling those cars elswhere where they bring much more money.

Look at the global sales figures. Even with the sales slumps in the U.S. (and yes, even Audi is down year to date 1.5% versus last year) Audi, Mercedes, BMW, etc. are all enjoying HIGHER sales worldwide than ever. Sales may be down here, but every car they're NOT selling in the U.S. they ARE selling somewhere else where it brings twice the profit it does here.

That's the end of our economics lesson for today. Now everyone can go back to our idiotic arguing over which manufacturer is selling the best here when in reality all of them are actively rerouting cars to the rest of the world so they DON'T have to sell them here.


bulldogzbulldogz - 7/2/2008 3:32:10 PM
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...JRob, you yourself just said in the BMW sales post that both the X6 and 1-series are sold out, that dealers can't sell what they don't have. I simply pointed out that at least in MA I can get both quite easily...and have been able to since their launch, incl. the M3.


bmwdrvrbmwdrvr - 7/2/2008 7:00:58 PM
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lesson??? are you kidding the A5/S5 are of the run of the mill coupes again their low numbers between 2 models shows Audis sold out status is staged between 2 models you sell only around 200 cars on initial launch and it has nothing to do with the lack of wanting to sell here due to the exchange rate or other factors.....if Audi had as many A5/S5s as its competition int the states it still wouldnt outsell them.....because this shortage has nothing to do with production but choosing how many to bring over...the A5 isnt sold out in Europe in the 5 or models of it that they sell so a car that is simply an entry level coupe you bring 200 over and by the way they arent sold out everywhere just in some areas....by the way....and that wasnt an intentional shortage lol get out here with that rediculous argument...it was staged...there are plenty dealerships where you can buy A5/S5 only some markets have shortages lol 200 whats that a 2 or 3 day sale of 3 series


chewychewy - 7/2/2008 7:51:33 PMView My AgentSpace
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Audi was selling about 400 A5/S5 that last few month. And that was without an auto S5 and not a huge selection. If they sold 200ish this month, that's probably because the supply went down even more.

Like JrobUSC said, European manufacturers (especially Audi) can easily sell the cars in other places. Audi would rather sell more A5/S5s in other countries where they sell for a lot more money.

Audi sells A5s in Germany for 18,000 dollars more than it does in the USA. They are probably bringing over the ordered models, but they aren ok with selling less A5s in the US.


JRobUSCJRobUSC - 7/3/2008 9:45:45 AM
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BMWdrivr, it IS an intentional shortage for the U.S. market, and all the luxury brands are doing it (at least the ones that can). You and I are both BMW fans -- why do you think 128i coupes are so hard to find? It's a good car but is it THAT great? It's because of exchange rates. The manufacturer literally is making nothing on each one of those they bring here. Nothing. So they're bringing less over than they originally planned on. That information came from BMW NA corporate, by the way. The same thing is going on with Audi and the A5/S5. Sure, it's sold out, but at numbers FAR below where they could be. Again, that's a choice. It doesn't matter if the A5/S5 isn't sold out everywhere else in the world, when you're selling them for what equates to twice as much they just need to be selling period.

bulldogz, there may be some dealers who have more than others -- Herb Chambers BMW right by you is one of the largest BMW dealers in the country. I don't doubt they have X6's, 1's, and M3's. It's not really possible to compare that to the A5/S5 because BMW did in fact bring 3-6x more of each of those models over than Audi did A5/S5's. Even still, the majority of dealers in the U.S. however have little to no inventory of 128i Coupes or X6's. Part of that is the cars are new and popular. Part of it is BMW is bringing over fewer than they planned on because of the exchange rate, just enough to keep them sold out.


bmwdrvrbmwdrvr - 7/4/2008 1:46:51 PM
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Jrob all you did was just say the same thing I said......that this an INTENTIONAL SHORTAGE....and nothing more....so whats your point.....


Hachee2001Hachee2001 - 7/2/2008 8:56:33 AM
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I think Audi knows it just cannot get the volume up anywhere close to BMW and Mercedes, and it's foolish to try. They've been focused on profits for a while now. That's the reason you don't see great lease deals on anything other than the A4 (last year of the current model) and Q7 (tough market) now. On the one hand, it makes owning an Audi much more exclusive than owning one of its competitors' cars.

But the other part of the equation is, in my experience of owning 3 Audis in the last 10 years and having recently shopped for another one, the service is still sub-par and the sales experience I recently had was sub-par. The other unfortunate trend I've noticed was that the interior quality of the current "lower" end models (NEW A4, which I've been in - NY Audi showroom has one, Q7 and A6) has taken a step down from the models of the past 10 years. However, it's no worse than the X5 I just got, which is shockingly bad for a $55,000 car. Maybe this is what you get in mid-range luxury cars now?

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AudiphileAudiphile - 7/2/2008 9:00:31 AM
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Given that a very impressive brand-new A4 will come out in 2009, I too am surprised by the vigorous sales for the 2008 A4.

It could be that, given current fuel prices, even entry-level luxury-car buyers are looking for vehicles with good mileage. A 4-cylinder A4 with a stick-shift gets 20/31 city/highway EPA ratings. A 6-cylinder A4 quattro with automatic still gets 17/25.

Or it could be that people who are looking for a medium-sized car but want something a bit more posh than a Ford Fusion or a Toyota Camry are buying A4s. The good lease and year-end sales promotions don't hurt either.

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VantageVantage - 7/2/2008 10:15:16 AM
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I dont understand the pickering over 'whose dad is better' or makes more sales. People on this site argue about this shit as if they own the companies.

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amazinBimmeramazinBimmer - 7/2/2008 12:13:16 PM
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why wont any of the audi community college types commetn on how much cheaper it is than a comparable BMW and how the fwd is such a crap driving experience...

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finishlinefinishline - 7/2/2008 12:28:06 PM
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If you're going to criticize someone else's education, it helps if you can show a passing ability to use correct spelling and punctuation.


caixa2caixa2 - 7/2/2008 12:44:09 PM
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blah blah blah, fwd, blah blah blah, cheap VW, blah blah blah, cheaper than BMW, blah blah blah... dude, we get it! We know your comments about how much you despise Audis, no need to keep writing the same crap excuses over and over again! You're happy your BMW costs more, can't be driven in the rain or snow as safely as a fwd... the article above mentioned an INCREASE in sales for Audi, something your beloved BMW couldn't do (at least this time around) - wouldn't this be a good opportunity for you to shut the hell up?


VISOVISO - 7/2/2008 4:33:26 PM
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What do mean by cheaper? You fail to see the reality of it. All luxury makes have to compete with one another. Therefore, leases, finance charges, promotions, etc will on par with one another to compete. So, BMW like othes has to stay competitive. If there prices were so much higher than their competitors, they would price themselves out of the market. I think you need some education yourself on market dynamics. Actually, Audi is not subverting their leases as BMW has in the past. Hence, not $400 million disaster and loss of residual value as your precious Bimmer. I've seen BMW leases for 3-Series lately no different than that for the A4 and so forth. What are you smokin?


MZautoMZauto - 7/2/2008 12:37:27 PM
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It must be the A4 leaseing deal. Hi, it's a great deal for now.

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dwatsondwatson - 7/2/2008 2:37:55 PMView My AgentSpace
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congrats to Audi

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VISOVISO - 7/2/2008 3:23:49 PM
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amazingidiot, you write as if BMW cost tens of thousands of dollars more than a comparable Audi. The fact of the matter is the pricing of both makes is in-line with each other. It all depends how you out fit the options per model. Stop you using that as a lame excuse because it does not fly. An outfitted A8L can hit easily 90 larger or more just like a 7-Series. You sound like your button is stuck on repeat. You're getting boring as a matter of fact.

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amazinBimmeramazinBimmer - 7/2/2008 11:02:50 PM
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viso.. go price a few with awd jackass.

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VISOVISO - 7/3/2008 6:55:54 PM
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I've priced them many times since I can ACTUALLTY afford them.


amazinBimmeramazinBimmer - 7/2/2008 11:03:57 PM
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VISO.. ever heard of a brand premium.. jackass.. get a refund on that community college education idiot.

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HeyhuubHeyhuub - 7/3/2008 4:36:05 AM
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Haha, you drive a 10 year old M5. That means you can't even afford a base Audi A3.


VISOVISO - 7/3/2008 6:54:46 PM
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Dude, you couldn't even afford a rim off one of my Audis. The only Jackass (since this is the only way you know how to respond with your elementary education) must be you since you worry so much about what Audi is doing. Yes, I have heard of premium luxury brands - they are called Mercedes-Benz and Audi.


huu76huu76 - 7/4/2008 7:01:52 PM
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Ouch, the Q7 took a big hit. That was powering Audi's growth last year.

A4's in its last year, of course it'll have deals. The 3 series is a year old and you can lease one at 2.9%. The CPO BigManWheels cars are going for 1% financing, Toyota charges 9.95% for used cars.

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DieselRulesDieselRules - 7/5/2008 12:20:51 AM
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huu: The Q7 sales are down because everyone is waiting for the TDI version coming this fall.
Picture this: a V6 engine with nearly the performance of an 8-cylinder and the fuel consumption of a 4-cylinder (just like the E-Class CDI)
You can't get that with your beloved Hybrids (like that LS460h, with the fuel consumption of a V10, power of a V8, and performance of a V6 with all the extra hybrid weight!)


IamEvilHomerIamEvilHomer - 7/6/2008 10:41:58 PM
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diesel they are not waiting
there is a decline for 3 reasons
1. low stock on 2008
2. the deals are not as good as 2 months ago
3. cost of fuel (everyone is scared)
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