General Motors Co.'s Buick brand has seen its lease rate more than double in the past year, thanks to its Experience Buick program. That's helping Buick to position itself as a luxury brand.
The company last March debuted Experience Buick, a 24-month lease program. It includes routine maintenance such as oil changes and tire rotations, Sirius XM radio and OnStar Directions and Connections bundled into one payment. The offering is available on all models, including the new 2013 Buick Encore.
Buick has seen success: Its leasing rate is the highest since at least 1999, and has grown from 14 percent in March 2012 to 36 percent at the end of February.
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