Kentucky has caught up and there is a close if low scoring NCAA National Championship game. As one of the premier March Madness sponsors Buick gets to put its name on the official watch anywhere app and buy lots of commercials in the regular broadcast. Unfortunately, Buick is spending all that money on a brand commercial that isn't as good as it should be considering the cash outlay. The ad works well enough as a standard primetime TV ad but when you are spending nearly Superbowl type money you would expect something more memorable so people can you know, remember your brand.
What do you think, will this new ad change Buick's perception?
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