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Buick is cutting the price of one of its top car models, the latest in a series of moves to try to make the brand more appealing, and glamorous, to younger buyers.

The starting price of the 2016 Buick Regal GS sports sedan will be $34,995 before destination charges, which is $3,300 less than the 2015 model. Other Regal versions will be cheaper as well, including one, Buick says, that now will cost less than Nissan Altima SL, despite having 75 more horsepower and standard 18-inch wheels.



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Buick To Slash Regal GS Price By $3300 In 2016

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