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Toyota Motor Corp.  says its new C-HR compact crossover is the car for people who dislike Toyotas. If early sales data are any indication, there are a lot of Toyota critics out there.

 

The C-HR is almost single-handedly driving sales growth in Europe and Toyota's home market of Japan. Between those two markets, Toyota sold about 150,000 of the vehicles in the first half of 2017 -- more than a 10th of its total sales there, out of dozens of models. Without that, overall sales volume would have declined in both markets.



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C-HR Crossover Successfully Taps New Demographic: Those That Dislike Toyota

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