Yesterday marked an important day for not one, but two, German automakers. Audi and BMW released pricing information on their all-new entry-level luxury vehicles set to hit US shores in the not-too-distant future.
Considering this is expected to be an emerging class — in terms of sales volume — it is a BIG deal.
BUT there's one little problem, for BMW at least. The all-new 2014 2-Series has a base price of $33,025 for its 228i. Now if you look at the compelling competition, you'd note that the already-in-showrooms, 2014 Mercedes-Benz CLA250 starts at $29,900 and is supposedly off to a helluva start according to the dealers we've spoken to. Oh, and the all-new 2015 Audi A3 will ALSO start at $29,900.
With that kind of set up, it already seems as though BMW is starting behind the curve, wouldn't you say? Particularly when you keep in mind that it will only be had with two doors.
So, we're left scratching our heads and wondering why BMW came in SO high. Yes, we understand it features powerful motors, excellent transmissions and rear-wheel drive but is it really worth the premium? Keep in mind, most buyers will be buying for the badge and NOT for a heightened driving experience.
What would YOU put in your driveway if it was YOUR hard-earned dollars at play?