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It's not wise to Google the nearest gas station, compose email, or use your smartphone to check the latest sports scores while driving.

But many Americans do.

Drivers have grown so accustomed to their on-the-go tasks that automakers are increasingly trying to make those things easier to pull off with both hands on the wheel and both eyes on the road.

As General Motors and Ford commissioned ideas from app makers this week, the possibilities for what you can do with your vehicles steering wheel buttons, microphone, speakers and internal gauges are quickly expanding.

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